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This video is called, LinkedIn Video – What Content Works Best? By Mike Pitt. You can Subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.
In this video, Mike Pitt explains LinkedIn Video – What Content Works Best and he also discusses other elements of a successful LinkedIn content strategy.
This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business. Existing LinkedIn users will find this particularly useful.
LinkedIn Video – What Content Works Best?
LinkedIn is keen to promote native video content on their platform. Native video is video that is uploaded directly onto the platform rather than via a link to a video uploaded to YouTube for example. LinkedIn has altered its algorithm to favour LinkedIn video, this means that uploading LinkedIn video is likely to achieve greater reach than a written post or a straightforward image based post. LinkedIn has done this because their data tells them that video is the most engaging form of content on the platform. Increased engagement on the platform will invariably mean more advertising dollars for LinkedIn.
In the video, I take you through my assessment of what video content works best on the platform and also discuss other pieces of content that you should continue to publish on LinkedIn.
Have you already uploaded native video to LinkedIn? If so, what was the theme of your video? Let me know in the comments section below.
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B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via firstname.lastname@example.org
On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.
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This is video number 251 and blog post number 486.