business development Archives - Marketing Fundamentals

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

VidIQ Logo

Click on the image above and install VIDIQ for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Your Content & Social Media Questions Answered (Popular Uploads)

This is video number 524 and blog post number 647

The post What were our best 3 B2B Lead Sources in 2021? appeared first on Marketing Fundamentals.

Why you need to meet Clients in Person

Mike Pitt — Thu, 24 Mar 2022 10:19:04 +0000

This video is called, Why you need to meet Clients in Person By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Why you need to meet Clients in Person.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Clients in Person

In this video, Mike Pitt discusses, Why you need to meet Clients in Person. During the global pandemic we all got used to communicating with clients and partners via Zoom or Teams meetiungs rather than meeting clients in person. This mass adoption of video conferencing platforms was forced upon us and we have adapted to it. In this video, Mike Pitt discusses how this has impacted the future of work and whether face to face meetings are necessary. He also gives his recommendation and discusses his personal approach.

After you’ve watched the video, let me know your views.

Take Action

Are you planning to meet with your clients face to face? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

VidIQ Logo

Click on the image above and install VIDIQ for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

This is video number 521 and blog post number 646

The post Why you need to meet Clients in Person appeared first on Marketing Fundamentals.

How to get Brand Deals as a Small Channel

Mike Pitt — Thu, 23 Dec 2021 10:43:13 +0000

This video is called, Has LinkedIn Limited Organic Reach? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to get Brand Deals as a Small Channel

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Brand Deals

In this video, Mike Pitt discusses, How to get Brand Deals as a Small Channel. It is widely known that Influencers with millions of followers and subscribers are regularly approached by brands who want to offer them brand deals. For the brand it is an opportunity to access the influencer’s huge audience and for the influencer it is a chance to monetize their audience. Less well known are the opportunities available for micro-influencers and those with smaller YouTube channels. In this video, Mike Pitt discusses three ways YouTubers with small channels can secure brand deals.

After you’ve watched the video, please consider whether you need help with Social Media Marketing or with video marketing. It is not too late to start.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions? Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?fit=300%2C250&ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?fit=300%2C250&ssl=1" class="alignnone wp-image-18541" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?resize=426%2C355&ssl=1" alt="TubeBuddy" width="426" height="355" />

YouTube Optimization Tool

TubeBuddy

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

This is video number 499 and blog post number 633

The post How to get Brand Deals as a Small Channel appeared first on Marketing Fundamentals.

What is the Rule of Seven?

Mike Pitt — Thu, 16 Dec 2021 10:16:07 +0000

This video is called, What is the Rule of Seven By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is the Rule of Seven?

Rule of Seven

In this video, Mike Pitt discusses,What is the Rule of Seven? The Rule of Seven is a concept first introduced by Dr Jeffrey Lant in one of his books*. Dr Jeffrey Lant is a marketing guru who has written 67 text books. The rule of seven applies to companies marketing their products to new customers and in it he theorizes that new customers have to come into contact with marketing messages from your company 7 times during an 18 month period before they will consider doing business with you. . In this video, Mike Pitt provides further context for the Rule of Seven and explains what this means for your business given the many opportunities presented by online marketing techniques.

After you’ve watched the video, please consider whether you need help with online marketing or video marketing.

Take Action

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

TubeBuddy

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

* Make Money Marketing by Dr Jeffrey Lant

This is video number 497 and blog post number 634

The post What is the Rule of Seven? appeared first on Marketing Fundamentals.

Why Who is Watching is More Important than how Many

Mike Pitt — Thu, 02 Dec 2021 10:07:54 +0000

This video is called, Why Who is Watching is More Important than how Many By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Why Who is Watching is More Important than how Many

Who is Watching?

In this video, Mike Pitt discusses Why Who is Watching is More Important than how Many. This video is for you if you have a business channel on YouTube. When you are uploading to YouTube on a regular basis it is easy to compare yourself to the most successful creators on the platform and look at their millions of views. However, it is important to remember that you have a different business model to them, their primary objective is often to earn YouTube Adsense revenue. For you, who is watching is more important than how many are watching. Ideally decision makers who could become your clients are watching your videos, your valuable content will encourage them to get in touch. In this video, Mike Pitt discusses YouTube’s importance in generating leads for your B2B business.

After you’ve watched the video, please consider whether you need help with establishing your business’ presence on YouTube. It is not too late to start.

Take Action

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

TubeBuddy

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

This is video number 495 and blog post number 633

The post Why Who is Watching is More Important than how Many appeared first on Marketing Fundamentals.

Business: Why you Must Focus on Relationships

Mike Pitt — Thu, 07 May 2020 13:15:37 +0000

This video is called, Why you Must Focus on Relationships By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Why you Must Focus on Relationships. This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Focus on Relationships

We are living at a time where we have been forced to accept the ‘new normal’ but there are still many opportunities for business to business companies. Whilst face to face new business meetings are not currently possible, there are still chances for business development via existing business relationships.

Your objective should be to focus on relationships; during the next 12 months, you will be able to win more projects for your firm by focusing on your existing business relationships. I have written before about the benefits of focusing on existing relationships and recently lapsed ones. This a proven route to a relatively secure future if approached strategically and executed well – remember implementation is key.

Strengthen Relationships

During a time of uncertainty you should plan to have more communication with your existing business partners. How can you make life easier for them? Put yourselves in their shoes and understand the problems that they are facing. Offer them solutions and advice, this might even include areas beyond your usual remit. This greater effort on your part will be appreciated and will reap its rewards.

Take Action

Have you just kept existing relationships ticking over during this time of uncertainty? Will you now increase the amount you dedicate to strengthening your existing relationships? Let me know that in the comments section below.

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

LinkedIn Messaging: How to be More Effective – Part 1

This is video number 359 and blog post number 558

The post Business: Why you Must Focus on Relationships appeared first on Marketing Fundamentals.

LinkedIn Messaging: How to be More Effective – Part 2

Mike Pitt — Thu, 20 Feb 2020 10:55:14 +0000

This video is called, LinkedIn Messaging: How to be More Effective – Part 2 By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, LinkedIn Messaging: How to be More Effective – Part 2. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use LinkedIn to promote their businesses.

LinkedIn Messaging

LinkedIn is the Social Media platform of choice for B2B business professionals; total global membership for the platform has reached 675 million and those members are located in over 200 countries worldwide. Potential prospects or leads for your business are spending more and more time on the platform.

As a consequence of this, LinkedIn messaging is where are a lot of connections are made and then relationships formed. If you are more effective with your LinkedIn messages, you are more likely to pick up more business for your company. In this video, I demonstrate another method that will increase your effectiveness with Linkedin messaging; in turn, this should lead to a better return on investment for your time spent on LinkedIn. If you haven’t seen the video for LinkedIn Messaging: How to be More Effective – Part 1, click on the words in red.

Take Action

Do you want to increase your effectiveness on LinkedIn ? Have you considered the method I mentioned in the video? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Quora For Business – Course Updated

This is video number 331 and blog post number 547

The post LinkedIn Messaging: How to be More Effective – Part 2 appeared first on Marketing Fundamentals.

How to Use Telegram For New Business – Part 1

Mike Pitt — Thu, 09 May 2019 10:35:39 +0000

This video is called, How to Use Telegram For New Business By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Use Telegram For New Business.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media and Apps to promote their businesses.

Telegram For New Business

Telegram is an instant messaging service, it’s biggest competitor is WhatsApp. You are probably very aware of of WhatsApp, WhatsApp has 1.5 billion monthly active users. In contrast, Telegram has only 200 million monthly active users; despite this lower user base, Telegram has a few advantages over WhatsApp. In this video, I explain what some of these advantages are and how to use Telegram For New Business.

Lead Generation

Telegram appeals to a certain segment of business customers, In my own personal experience, Telegram has proven popular with cryptocurrency and tech communities. B2B Lead generation efforts can prove particularly effective when you are amongst the first to utilise a non-mainstream platform. This is the opportunity presented by Telegram, I explore this opportunity more in the video.

Do you use Telegram? Have you tried to find new business opportunities there? Let me know in the comments section below. If this is the first time you have heard of it, let me know that in the comments section.

If you’ve liked this post you will also like the following posts:

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

This is video number 272 and blog post number 513.

The post How to Use Telegram For New Business – Part 1 appeared first on Marketing Fundamentals.

Business Development: I Underestimated YouTube

Mike Pitt — Thu, 03 Jan 2019 10:05:48 +0000

This post may contain affiliate links please read our disclosure for more info.

This video is called, I Underestimated YouTube By Mike Pitt. You can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, I Underestimated YouTube. He also explains how YouTube generates leads for his B2B business.

This video will be of interest to business owners, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business. Current users of LinkedIn will find this particularly useful.

I Underestimated YouTube

When I started uploading videos to YouTube in 2011 I didn’t have major goals for the platform. I considered it worthwhile uploading so that our target audience of business owners and Chief Marketing Officers of mid sized businesses would be able to find valuable content from us. In that respect, I compared it to LinkedIn and Twitter. I underestimated YouTube, I didn’t imagine that YouTube would have the same benefits as LinkedIn and Twitter. In this video, I discuss how YouTube, a platform with lots of entertainment based content, can and does deliver leads for B2B businesses.

Do you have a YouTube channel? Would you like some help improving it? Let me know in the comments section below. If you’d like to send us an email, use this email address to send us details.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

If you’ve liked this post you will also like the following posts:

Why Your Business Needs Email

Google+ is Dead (You Must do This!)

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

Is Location Based Content Marketing Going to Happen?

This is video number 255 and blog post number 494.

The post Business Development: I Underestimated YouTube appeared first on Marketing Fundamentals.

Business Development: 3 Ways to Drive ROI From Christmas Events

Mike Pitt — Mon, 03 Dec 2018 19:43:39 +0000

Image Credit: https://www.venueseeker.com/

This post may contain affiliate links please read our disclosure for more info.

We have reached December and it is now officially acceptable to mention Christmas. This is a time when many B2B businesses unofficially slow down or switch off. Without doubt, Christmas provides a positive focus for many so I welcome this time of year. However, embracing Christmas and all that entails does not mean that you should abandon your new business development activities.

B2B business is dependent on relationships and Christmas-time is a great opportunity for you to strengthen the relationships that you have with clients and partners. Below I have listed a few ways in which you can build even stronger relationships.

Drive ROI From Christmas Events

Face to Face Meetings

At this time of year, you should plan more face to face meetings with your clients rather than emails and phone calls. Depending on your company’s approach, their may be opportunity for you to invite clients and partners to a company party or official get together. The advantage of events like these is that it creates opportunities for you and your colleagues to speak informally with your clients in a more relaxed setting. In my own experience, I have been able to be briefed on many new projects because of conversations at events. Please ensure that your team are prepared to spot opportunities and remind them that in a sense they are always on duty.

Don’t Lose That Work Ethic

If your company prides itself on the customer service that you give to your clients, please do not let this slip because it is Christmas. This is such a straightforward point but it affects so many companies. If your promise is to pick up all calls within 4 rings or answer email queries within 6 hours, please stick to that. The fact that staff are at a Christmas lunch should not prevent you from upholding the standards you have set for yourself. Potential and existing clients and partners are watching and will view more favourably those companies that maintain high levels of professionalism and responsiveness.

Proactive Reports & Analysis

The clients that you have the best relationships with will perceive you to be business partners rather than just a supplier. As a consequence, they will appreciate any proactive reports or analysis that you can provide for them based on your area of expertise. To be clear, this is over and above the standard reporting that you supply to them as part of your working relationship. Christmas time is a great time to give your clients or partners reports of analysis of this nature. It’s a great way to remind them of your value beyond the projects that you are executing for them.

Take Action

If you implement the three steps above, together with the content-led approach that we champion at Marketing Fundamentals Ltd, you should see an increase in the amount of new business opportunities coming your way. Just one or two new opportunities could deliver a positive ROI; this would make Christmas time event expenditure worthwhile for its business benefits as well as the positive impact it has on staff morale. Yes, Christmas is a time for celebration and fun but with a little application it can also be time when you can increase the business opportunities and projects for your company.

Do you have specific Christmas events that you can use for business development? Let me know in the comments section below.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

If you’ve liked this post you will also like the following posts:

What Impact Will Artificial Intelligence Have on Content Marketing?

Local Content Marketing: 4 Ways to Improve

Why Your Business Needs Email

Google+ is Dead (You Must do This!)

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest