Google Analytics and Data Privacy

One of the biggest concerns with regard to Google Analytics is data privacy. Let me explain by making a comparison with the the world’s largest Social Media platform, namely Facebook. Facebook has  2.89 billion monthly active users.

Most free thinking individuals who use Facebook have realised that Facebook is free to use because Facebook uses users’ data to send them targeted advertising. In the absence of a product users’ data is the product. This is not just opinion or a conspiracy theory but is the proven business model that has made Facebook very profitable.

Perhaps not as widely known, at least amongst business owners, is the fact that Google is running the exact same play with Google Analytics. Google is the largest ad-tech company in the world.

When visitors come to your company website, Google tracks their IP addresses and then collects vast amounts of personal data which it uses to serve them with targeted advertising. Google is doing exactly what Facebook is doing and this mining of personal data for profit has been called Surveillance Capitalism.

Is there an alternative to Google Analytics that addresses these data privacy issues?

Piwik PRO Core

Yes, there is an alternative. Piwik Pro Core is a new, free privacy-friendly alternative to Google Analytics. The Piwik PRO Analytics Suite has higher standards of privacy and security than Google Analytics and is fully compliant with GDPR, LGPD and CCPA.

What does this mean for your company? You will not have to share your customers’ data with third parties.

In addition to the clear privacy and security benefits, Piwik PRO enables marketing teams to quickly identify the full customer journey with complete data, run customizable reports and control data collection.

Here’s a list of key features:

Free plan for analytics with all available features of 3 modules: Analytics, Tag Manager & Consent Manager

Safe EU cloud hosting

Upto 500,000 actions per month

14-month data retention & raw data via API

Custom reports and dashboards generated in seconds

Full access to raw data through API

Integration with Google Ads & Search Console

Compliance with GDPR, LGPD & CCPA

Full data control

Data exploration integrations – Tableau, Power BI, Google Data Studio, and more

Piwik PRO has so many helpful features so why not sign up for the free plan or request a demo via this link.  You’ll be amazed by what Piwik PRO can do for your business.

Are you planning to switch from Google Analytics to Piwik PRO? Let me know in the comments section below.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for B2B businesses. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via mail@marketingfundamentals.com

On you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Marketing Fundamentals Team

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is blog post number 624

The post Why is Piwik PRO Core Better than Google Analytics? appeared first on Marketing Fundamentals.

This video is called, Is now the time to get on Mix.com? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

Get TubeBuddy here –

In this video, Mike Pitt discusses, Is now the time to get on Mix.com? This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Mix.com

A good way to describe Mix.com is to refer to it as StumbleUpon 2.0, is was created by the Founders of StumbleUpon and they intended StumbleUpon users to transition to the new platform. Initially it got off to a slow start,  in July 2018, I published a post entitled StumbleUpon is Dead and at the time the feedback I received on mix.com was not great. Since then, StumbleUpon has been building momentum. In this video, I assess the progress it has made in terms of traction and user-base. I also give my answer to the question, is it time to get on Mix.com?

Take Action

Have you visited mix.com? Are you now planning to create an account there and begin using it? Let me know in the comments section below?  Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 377 and blog post number 567

The post Is now the time to get on Mix.com? appeared first on Marketing Fundamentals.

This video is called, Should you Approach Companies that Visit Your Website? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Should you Approach Companies that Visit Your Website? .This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Website Visitors

If you are a B2B business owner you will be aware that many people who visit your website leave without making any contact with you. They do not fill out a contact form, email or telephone you. This could be a lost opportunity for your business; there are companies who sell software that enable website owners to track visitors to their website. In this video, I discuss two companies who sell software to track website visitors, please note, this is not a sponsored post.

My focus is on the broader discussion, should you track people and then contact them given that they left your website without making contact with you? I share my thoughts and opinion in the video.

Take Action

Have you thought about tracking website visitors? Do you agree with my point of view shared in the video? Let me know that in the comments section below.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 372 and blog post number 564

The post Should you Approach Companies that Visit Your Website? appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

This video is called, What is Domain Authority 2.0? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses,What is Domain Authority 2.0?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and LinkedIn users who use a website to promote their B2B business.

Domain Authority 2.0

Domain authority is an important website metric created by a company called Moz. Moz  are a company that sell products and services designed to improve the SEO performance of your website. They created the algorithm that determines a website’s domain authority. If you have a website, your website’s domain authority is indicative of your website’s reputation. As you would expect, websites such as Google and YouTube have high domain authority scores of 99 or 100. The maximum a site can score is 100; a high domain authority score means that the website in question is likely to perform well in Search Engine Results Pages or SERPs as they are known.

On March 5th 2019, Moz released Domain Authority 2.0. This was an update to their algorithm. The update changed the weighting of many variables and took into account the total quantity of backlinks a site has and not just the quality of the best backlinks that a website has. It also gave greater consideration to a website’s Spam Score. The update meant that many websites had new domain authority scores overnight; many had gone down and some had gone up.

Missed Opportunity

In this video, I give my thoughts on Domain Authority 2.0 and why I think it was a missed opportunity. Click here to watch the video.

Has your Domain Authority score changed? Did it go up or down? Let me know in the comments section below. Also, let me know how often you check your site’s score.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

If you’ve liked this post you will also like the following posts:

Negative SEO: Should Google do More?

What is Domain Authority?

How to Increase LinkedIn Company Page Followers

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is video number 262 and blog post number 505.

The post What is Domain Authority 2.0? appeared first on Marketing Fundamentals.

In a survey by Bluecorona, 63% of marketers found social media to be useful for building a loyal fan base. If you want this for your business (and to be quite frank, who doesn’t?), social media marketing is a must for your business.

Is Social Media Right for Your Business?

It’s an easy decision to engage in social media marketing, but it can be quite intimidating when you get started. Whether you’ve been doing social media marketing for some time, or you’re new to the game, there is always room for improvement. Using a social media tool can help you streamline processes and build meaningful relationships with current and potential customers. But, when you are dreaming big with a small pocket, you try to cut down on unnecessary expenses. So, is a social media marketing tool really necessary? Read on to learn about the top 7 reasons you need a social media marketing tool for your small business.

Taking Advantage of Social Media has Big Benefits

1. Your Audience is On Social Media

According to Smart Insights, the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year. If you think about it, this means that it is highly likely that your target audience is already on social media. Even if you have an extremely niche audience, it is likely that they are online and ready to engage!

2. You Can Reach More Potential Customers

Can you think of another marketing channel which lets you communicate with your target audience for free? Social media does just that! By posting online, engaging in forums and groups, and reaching out to influencers within your target audience, you can reach more potential customers than ever before.

3. Your Customer Service will Shine

Did you know that 80% of customers use social media to engage with brands? This means that being present and active on social media is a huge customer service opportunity for your small business. According to a study, customers that receive a response from brands on Twitter are willing to spend up to 20% more and are 30% more likely to recommend the brand. If you’re not active and engaged on social media, you may be missing out on an opportunity to nurture and grow your business.

4. You Can Save More Time

While social media is one of the most effective ways to grow your small business, it can also be time-consuming. The good news is that a social media tool like SocialPilot can help you save time and become more efficient. A social media tool can help you organize, schedule, and publish content effortlessly to all of your social media accounts.

Small Businesses like yours can schedule social media posts in advance and save hours of developing content and posting it to each individual social network throughout the week. With all of that extra time, you can focus on improving your business and growing your bottom line.

5. You Can Get More Done

Have you ever wished for more hours in a day? Every small business owner has had this thought. While you, unfortunately, cannot get more hours in the day, you can get tools and solutions that help you save time and get more done. The right social media tool can help you collaborate efficiently, and communicate with clients with ease. With SocialPilot, you can create teams, set access levels, share approvals, and so much more. This feature was specially designed to help small businesses work together to save time and get more done.

You can control who can add posts to the scheduling queue by assigning roles, creating a virtual workflow to streamline your marketing processes.

If you have team members writing social media content, you can approve or reject posts with ease. This means you’ll never have social media posts going up without your direct approval. This is so important for a small business, as an error or typo can be an embarrassing mistake.

6. You Can Save More Money

Saving money will help you do more with your small business. There are multitudes of ways in which the right social media tool can help save you money including increasing efficiency and reducing costs on ineffective marketing methods.

No matter whether you are assigning this task to someone in your office or managing it yourself, you will certainly save money on the number of hours spent on marketing.  This means that your business can become more efficient with the same number of employees and that you’ll be bringing in an increased number of customers, too!

Additionally, if your business is an agency, you can effortlessly invite your clients using the Client Management feature by adding their name and email address to SocialPilot. You can select which accounts you want your client to connect and let you manage them.

The best part of the client management tool is that you don’t need the client to exchange their account credentials or make you an admin to manage their accounts. Once the client logs in, they can connect their social media accounts on their own without sharing the details. It will directly be added into your accounts list so you can easily start creating content and scheduling for these accounts.

All your client’s connected accounts and your accounts are getting mixed up? You can view them separately from Manage Accounts option and filter your client’s accounts.

7. You Can Learn More About Your Customers

Have you ever wanted to get to know your target audience better? As a small business owner, unlocking this information is essential to understanding and connecting with your target customer. With SocialPilot’s social media analytics tool, you can understand much more about your social media performance.

Measure your content performance, glean audience insights, understand the value of influencer marketing, determine the best time to post, and generate reports with the click of a button.

Social media marketing is a must for your business! Are you ready to kick start your social media marketing plan with a social media tool? SocialPilot is an efficient social media scheduling tool that helps your team save time while ensuring your business keeps growing its social media presence. If you have any questions, we’re here to help! Please don’t hesitate to get in touch if you need more information or simply want to chat more about which social media tool is right for you.

If you’ve liked this post you will also like the following posts:

Negative SEO: Should Google do More?

SEO vs Content: Which is More Important?

How to Increase LinkedIn Company Page Followers

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Marketing Fundamentals Team

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is blog post number 504.

Image credits: https://www.socialpilot.co/

The post 7 Reasons Why Your Small Business Needs a Social Media Tool appeared first on Marketing Fundamentals.

Having an appealing and functional website or mobile app is essential for a small business trying to compete in the 21st century. Failing to test and optimize these digital marketing tools can lead to them being poorly received by your audience. A recent study found that over 50 percent of the Internet users polled claimed that all it took was one bad experience for them to write a business off completely.

Focusing solely on the content on your new website can lead to various problems with its overall design. Adequately monitoring the way your mobile app or website is performing is easy when using programs like https://www.pingdom.com/. As soon as signs of user experience or functionality issues arise, you need to work on getting them fixed in a hurry.

Read below to find out more about the correlation between a great user experience and SEO.

Search Engines Like Google Are Getting Smarter With Each Passing Day

The main goal of a search engine like Google is to provide their users with the best possible results for the search phrases they use. In the past, Google would consider factors like whether or not the search phrase in question was mentioned on a website and whether or not the website in question was trustworthy before directing users to it. While these factors are still considered during the search process, Google’s AI infused RankBrain program considers other factors as well.

This system looks at things like page layout and navigational elements during this process. Having a website that is both optimized for both user experience and SEO success can serve you well. These elements may be just what you need to land on the first page of Google’s search results page.

Consumers are Looking for Sites That Are Easy to Navigate

One of the first things a visitor to your website will notice is how accessible it is. If a person has to wait more than a few seconds for your website to load, they will probably leave out of frustration. You will also need to focus on the navigational elements of your site. Making sure that search bars and popular content are easy to find is vital.

If a consumer has to spend too much time looking for the information they want, it may cost you a potential sales lead. The key to keeping your website optimized is reviewing and altering it on a routine basis. Design components that were considered popular and modern a few years ago may appear outdated in the modern online landscape.

Image credit: –Pexels

A Structured Page Layout is Essential

As soon as a consumer sees your website, they will begin to look at how your page elements are structured. During the website design process, you need to take stock of whether or not the pages on it are appealing and devoid of distracting or unnecessary content.

Paying attention to everything from the font used on a page to how scannable the content is can provide you with insight into how user-friendly it is. If you are looking for an outsider’s perspective on a new website, you can beta test it before launch. With the feedback from this beta test, you can figure out how to optimize your website for the ultimate user experience.

When trying to build and optimize your website, working with web design and marketing professionals is vital. In most cases, a DIY web design will lead to big problems in the long run. The money you pay these professionals to help you design a website will be worth it due to the results they can produce.

If you’ve liked this post you will also like the following posts:

Negative SEO: Should Google do More?

SEO vs Content: Which is More Important?

How to Increase LinkedIn Company Page Followers

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Marketing Fundamentals Team

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is blog post number 501.

The post The Importance of User Experience (UX) in SEO appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

This video is called, Negative SEO: Should Google do More? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt answers the question, Negative SEO: Should Google do More? He also explains what is meant by the term Negative SEO.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and LinkedIn users who use a website to promote their B2B business.

Negative SEO

If your website performs well in a competitive niche and you generate good volumes of traffic from search engines, you may attract some unwelcome attention from your competitors. One response to your good search rankings and traffic may be for one of your competitors to launch a Negative SEO campaign against your website.

In this scenario, one of more of your competitors deliberates attempts to harm your business by attaching low quality and often inappropriate backlinks to your website. Their intention is to drive you down the search engine rankings and to ensure that fewer visitors view your website. Fewer visitors will mean fewer leads and customers. This attack on your website by attaching spammy backlinks is known as Negative SEO.

In this video, I go into more detail about Negative SEO and answer the question, Should Google do More?

Has one of your website been attacked by Negative SEO? Let me know in the comments  section below. Also, let me know whether you think Google does enough to combat Negative SEO.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

If you’ve liked this post you will also like the following posts:

How to Increase LinkedIn Company Page Followers

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is video number 259 and blog post number 500.

Image credit: https://fortune.com/

The post Negative SEO: Should Google do More? appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

This video is called, Google+ is Dead (You Must do This!) By Mike Pitt.   . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses the fact that Google + is Dead and will be shut down next year. He also discusses the one thing you must do in relation to Google +.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business. Existing Google + users will find this particularly useful.

Google+ is Dead

The Guardian newspaper was one of the many media outlets to cover a story about Google and their major security breach. In March of this year, Google had a major data breach around the time that Facebook had their Cambridge Analytica data concerns. Google kept their breach quiet at the time, but as a result of their investigation they have decided to close down Google+ next year.  Google revealed in their own blog post that potentially 500,000 Google + profiles were affected. What does this mean for you? In the video, I explain what you should do on Google+ from this point forward. If you need an

Have you used Google+ recently? Let me know in the comments section below.

Click on the image below to start a free trial of eClincher. No credit card required. 

If you’ve liked this post you will also like the following posts:

LinkedIn: How to Approach Leads the Right Way

How to Increase LinkedIn Company Page Followers

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is video number 249 and blog post number 483.

The post Google+ is Dead (You Must do This!) appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

Unless I am in a room full of SEO specialists or content marketing managers, talking about internal links on blog pages is unlikely to make me lots of new friends. I might soon find myself standing all by myself if I mentioned the subject at a social gathering, for example. It may not the most captivating of subjects to the layman, but it is vitally important in determining how successful your website is in retaining prospective customers and decreasing your website’s bounce rate. If you are not sure what a bounce rate is, please read this post, Business Owners – Are you Tracking Your Bounce Rate?

Internal Links: Why are they so Important?

Internal links are important because they improve your website’s SEO and encourage your website’s visitors to read other related blog posts and stay on your website longer. In turn, this will make them more likely to consider your company’s products and services. Furthermore, a happy by product of this increased average session duration is that Google and other search engines will consider your website to be a quality website and will send you more organic traffic. There are many factors that Google considers in this respect but average session duration and bounce rate are two important ones that you can influence directly.

Of course, you will need to create good content on a regular basis if increasing internal links is to be an effective strategy for you. We can help you with that. Do not rely on the WordPress ‘related posts’ plugin to promote internal links because that appears at the bottom of blog posts and many of your readers will have clicked away before they get to the bottom.

Internal Links: Are you Using Them Enough?

There is no hard and fast rule about the number of internal links per post but I have found that 5 or 6 relevant internal links is normally enough to encourage web visitors to read more posts. You should insert internal links into every blog post. They can be organically integrated into the post and also listed midway though the blog post. Interestingly enough, for a recent project we have inserted a minimum of 10 internal links into every blog post and the average session duration for that website is currently 6 minutes and 18 seconds! This is beyond our expectations and demonstrates how effective internal links are.

So, are you using internal links enough? Fortunately, it is something you can change quite easily and you can also go back and add more internal links to all of your popular posts. Your Google analytics report will tell you which are your most popular posts.

Do you usually insert internal links into your posts? What results have you experienced? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

Content Hacks: Learning From Your Most Popular Post

Traffic Tips: Long Form Content

Boost Your Search Rankings With YouTube

How Many Web Visitors Should You Have?

Is Your Website a Resource for Prospects?

Local Content Marketing: 4 Ways to Improve

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Steemit

Follow Mike on Twitter 

Follow Mike on Pinterest

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

Web Hosting Special Offer

This is blog post number 469.

The post Internal Links: Are you Using them Enough? appeared first on Marketing Fundamentals.