To ensure you are truly building your brand, and doing your business justice, it’s necessary to identify and explore common misconceptions. It will keep you on the right path, which can help your business thrive in today’s highly competitive market.

Understanding the Terms

Branding, brand awareness, brand-building, and brand recognition are different concepts. They are all parts of the same process that involve creating and strengthening a brand, but they refer to separate actions.

You must understand the difference between each one, because it’s a common misconception that they all mean the same thing:

• Branding: A collection of processes, forming a system, to give your business its own identity, unique from competitors and other businesses.
• Brand-building: The act of building a brand, which can include several tasks or measures, like choosing themes, writing mission statements, and more.
• Brand awareness: Measuring, improving, or understanding the visual profile and performance of your business (brand). The goal is to associate emotions, impressions, and more.
• Brand recognition: The ability or likelihood of the public identifying your brand based on major themes, attributes, and quirks.

With that out of the way, we can take a look at some of the more common misconceptions about creating great brand awareness.

Myth: Building Brand Awareness Is Advertising

As a general rule, advertising is more about encouraging customers to buy a product or subscribe to a service. The outcomes are much more specific and measurable.

Marketing and branding, however, are more about fostering relationships with an audience, who also happen to be potential customers. Brand awareness, in particular, involves connecting experiences, emotions, and other traits with the business through smart marketing campaigns. Advertising can help achieve this, but other than that, it has almost nothing to do with brand awareness.

Myth: It’s All About Aesthetics

When rebranding, misaligned professionals tend to overemphasize visual elements like logos, colors, themes, and font styles. These things do play an important role, helping to strengthen a brand’s visual representation and recognition, but they are not the only part of branding.

A brand encompasses all aspects of a business, from the visual style and representation to the products and experiences delivered. Customer service, mission statements, goals, and unique presentations are all included.

Adjusting how customers interact with or experience aspects of your business is an excellent way to evolve your brand. One example might include placing smart displays strategically throughout a store, to better engage shoppers and capture their interests. It reimagines and restructures the way they interact with a brick-and-mortar location, and evokes various emotions and feelings to make a more memorable visit.

Stop and think about how customers see your brand. That’s the best way to approach the process, whether starting new or repositioning an existing business.

Myth: Brand Awareness Won’t Improve Sales

Perceived value has everything to do with how successful a product or service is. Investopedia defines it as the customers’ evaluation of the merits of a product or service. Can it meet their expectations? Will it solve their problem or improve convenience? How does it compare to the competition and other products on the market?

The higher the perceived value, the higher the demand, and naturally, the greater the sales. It’s also entirely possible for something with a low margin to be considered expensive, thanks to perceived value.

Why does this matter?

Brand awareness directly relates to the perceived value of products and services a company is offering. So the opposite of the myth is true, here. Excellent brand awareness does contribute to higher and better sales. It can also determine whether customers support your business or not.

Myth: Brand Awareness Is Too Much of a Challenge for New Businesses

If brand awareness includes the sentiment surrounding a business and its products, then wouldn’t it be nearly impossible for new businesses to capitalize on? Wouldn’t it be too expensive and too difficult?

The answer is no. In fact, many branding techniques don’t cost money to implement, just time. For instance, did you know that 73% of customers prefer brands with friendly customer service?

Improving your customer service and customer experiences not only defines your brand but also leads to higher recognition and more positive sentiment — and repeat business. It is entirely possible to focus on the aspects of branding that will impact your business most, especially when you’re just starting.

You don’t have to dump inordinate amounts of money into branding or rebranding your business, if you play it smart.

Myth: Branding Is a One-and-Done Event

Branding, and building your brand, isn’t something you do in one long stretch. It’s a continuous movement that evolves throughout the scope of your company’s lifetime. You and your marketing team must continue to shape the narrative, through regular updates, visual changes, product improvements, and much more.

Everything your brand is associated with makes a difference, from your social marketing campaign to the philanthropic impact your company has on the local community.

The More You Know

When it comes to marketing, branding, advertising, and customer support, the more you know and understand, the better your business will be.

Striving for growth, and always looking to improve and build on what you’ve achieved, goes a long way towards earning you and your venture success. It will also earn you a lot of respect from your customers.

The next time you consider branding or rebranding your business, keep these misconceptions in mind and try to avoid falling into their trap.

This post was written by Eleanor Hecks for the Marketing Fundamentals Team. Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.

B2B Content Marketing Agency London

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A few years ago, I was working with a client in the fast moving consumer good sector (fmcg). Location based marketing was one of the major themes I explored in content that I created for them; location based marketing utilising Beacon Technology appeared well suited to retail.

For those of you not aware,  beacons are small wireless devices that transmit Bluetooth signals to nearby smartphones. Grocery retailers could send promotional offers to passing shoppers and cinemas could alert passers by to their latest cinema deals.

It was as if what happened Tom Cruise’s character (John Anderton)  in the film, Minority Report was going to become the norm.

Credit: 20th Century Fox

However, even before GDPR the location based marketing revolution never really got going. There are a number of reasons for this;

Beacons signals can be blocked by physical objects

It can be hard to find suitable locations to position Beacons

Customers have to be opted in and have bluetooth enabled to receive messages

Customers need to be holding their phone and to look at their phones.

Beacons are powered by batteries and it is not clear how long the batteries last.

Consumers have shown no interest in Beacons.

This is not an exhaustive list but already it is clear to see the practicalities of Beacon Technology do not match up to the vision.

Location Based Content Marketing

If location based Content Marketing were to become a new form of communication, I could imagine it working well at an industry conference, it would need to utilise the same technology that our colleagues focused on business to consumer (B2C) communications have been experimenting with. I do not predict this happening anytime soon.

There are other technological areas bringing change to Content Marketing sooner than Beacon Technology. Artificial Intelligence is one, the use of Chatbots and automated scheduling for Social Media is fairly common now, these are both examples of Artificial Intelligence. However, it will still be some time before Machine Learning and Natural Language Processing will be able to create machines that can write content. I explored this area in this post, What Impact Will Artificial Intelligence Have on Content Marketing?  I am sure you will find it interesting.

Have you experienced Beacon Technology in a retail setting or a museum? Let me know in the comments section below.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

If you’ve liked this post you will also like the following posts:

What Impact Will Artificial Intelligence Have on Content Marketing?

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LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

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This is video number 251 and blog post number 487.

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As the Founder of a Content Marketing Agency for B2B businesses, I am often immersed in our core activities which are, creating new blog content for our clients and distributing that content via Social Media. Many people think of Content Marketing as just a top of the sales funnel activity, but it is much more than that. Let me explain, below is a visual representation of a sales funnel*.

Image credit: https://blogs.harvard.edu

The Benefits of Using Email

Email Allows You to Nurture Leads

Content Marketing has proven itself to be very effective at attracting new leads into B2B businesses at the top of the funnel but also nurturing those leads lower down the funnel.

Usually, prospects will sign up to your mailing list in return for an incentive such as an eBook, downloadable PDF or a White Paper. It is essential that you build up your mailing list because email marketing will allow you to nurture your prospects in a structured way.

When you distribute content via Social Media you hope that your audience is online and active on LinkedIn, Twitter or Facebook at the time that your tweet or update appears. If they are not, you will  miss them.

This is not a problem that you have with email; your emails will go into your prospect’s inbox and be seen by them, providing they pass through spam filters of course.

Email is therefore a vitally important communications channel for your business. In addition to the key Social Media platforms, it one that we use at Marketing Fundamentals Ltd. We are not alone.

Email is Great For Delivering Content

When the Content Marketing Institute surveyed* UK B2B Marketers they found that email was the top format used to distribute Content, as demonstrated below.

Email is Very Effective

When compared with other communications channels,  email was found to be the most effective format for achieving specific objectives.

Email is Versatile

Email is very versatile, you can send a wide range of communications pieces safe in the knowledge that they will reach their intended recipient. The different content types are listed below; event emails, automated confirmation emails and newsletters have proven to be the most popular.

The case for B2B business people to use email is compelling, the next consideration is who should you choose as your email service provider?

There’s nothing wrong with starting off with free templates and services as a small company. However, you will have an important decision to make when you want to upgrade your email communications.

There are literally hundreds of email service providers in the marketplace, our recommendation is for Constant Contact.

Why Constant Contact?

1. Easy to use templates

2. Great tracking and data available

3. Free trial period of one month

You can sign up to Constant Contact here. 

Some of the templates available

A sample of the reporting available 

If you are now ready to take your email marketing up a notch, click on the link below to get a free month with Constant Contact.

Get a Month Free With Constant Contact

We believe that Constant Contact has the flexibility to meet your email needs.

If you’ve liked this post you will also like the following posts:

Did Content Marketing Kill Email Marketing?

How to Increase LinkedIn Company Page Followers

How I Follow Up With LinkedIn Searchers

Google+ is Dead (You Must do This!)

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

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Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post number 485.

Additional Image credits:

contentmarketinginstitute.com – Charts 

References:

* – The sales funnel is merely a graphic representation, in reality the sales process is less linear now due to information readily available via the internet. Prospects may already have made up their mind before they contact you.

** To read the Content Marketing Institute’s Report in its entirety click here. 

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If you are a business owner of  a company that is not seeing results from your Content Marketing, there could be a number of reasons for this failure to convert. One possible reason is that your content all looks the same and lacks variety.  It’s really important that you do not bore your prospects.

First of all, its great that you are creating content on a regular basis. Well done!

This will stand you in good stead in the minds of your target audience and will improve your performance on search engines. If you have also got into the habit of promoting your content on Social Media, this is another positive achievement. Clearly, you are taking steps to reach your content marketing goals. However, if you forget to add variety into your content creation process it will all appear quite similar. In my experience, one of the best ways to keep your audience engaged is to introduce variety into your pieces of content.

Variety in Your Content Marketing

If your regular content is usually a written blog post, why not introduce video interviews or podcasts? As an ambassador for your company it should be relatively easy to find relevant podcasts or radio stations that would like to interview you. If  you are not comfortable doing this yourself, nominate someone on your team. Once you or they have appeared on the podcast or radio show your interview will make for an interesting piece of content on your website.  In many cases, it will allow your audience to feel more connected with you and your company because videos and podcasts help bring your brand to life and demonstrate your company’s values and personality.

What Other Types of Content Work Well?

Review the content produced by your competitors or others in similar industries, you’ll find that everyone has some written content on their website. However, not everyone has podcast interviews, videos of keynote presentations, video testimonials from happy clients, videos of panel discussions or audio clips of appearances of radio shows. Creating varied content like this will raise the profile of you personally and your business. You will be able to differentiate yourself from your competitors; no longer will you be just another law firm or accountancy firm, for example.

You can view the camera featured by clicking here 

Click here to view more info on the podcast microphone. 

To demonstrate that I practice what I preach, here’s a few examples, I  appeared on this Business radio show on in October 2013 and  on this American podcast in Dec  2013.  I have also uploaded around 250 videos   

Do you need help creating more varied content? Email me to make an enquiry. I would be happy to help.

Click on the image below to start a free trial of eClincher. No credit card required. 

If you’ve liked this post you will also like the following posts:

LinkedIn: How to Approach Leads the Right Way

How to Increase LinkedIn Company Page Followers

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post number 481.

The post Do you Have Enough Variety in Your Content Marketing? appeared first on Marketing Fundamentals.

In the week that Americans celebrate Thanksgiving I wanted to take the opportunity to share this post originally published on my LinkedIn Page. You can view it here.

For the last few days I have been searching…

but I regret to inform you that I have failed in my search.

I was searching for the first person who took a chance on me and gave me my first permanent job in Marketing.

Months after my appointment I remember her telling me that she had fought for me. There were other candidates being considered.

I was filled with so much gratitude then as I still am now. To have someone believe* IN YOU is a wonderful feeling.

My plan was to thank her again via LinkedIn.

UPDATE: This afternoon I have found her, here on linkedIn, courtesy of advanced search. The person I want to say thank you too is Sharon Wheeler  https://lnkd.in/d3rMeRz – Picture above.

Thank you Sharon Wheeler!

Who was the first person to believe in you professionally? If possible, name them in your comments below.

So often we are pushing forwards chasing the next goal or objective. We don’t always get time to reflect and express our gratitude. Have a great day everyone!

If you have liked this post you will probably enjoy, How to Start a Digital Marketing Career.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

* Someone other than family and friends.

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This is blog post post number 429

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If your services business is to be successful you will need to be focused and that is difficult given that there are so many distractions.  Some business owners are distracted by the search for angel investment, for others it is the lure of a new marketing platform. There is an opportunity to be successful with your services business but not in the way that it is portrayed in the media.

Overnight success stories are the exception rather than the rule. In most cases success has come to business owners who were able to play the ‘long game’ and make progress over time. Small iterations became the foundation on which their success was built. I know this is not the usual narrative that we are fed by the media but it is the reality for the majority of services businesses. To ensure organic business growth you will need several building blocks in place. I have listed some of them below.

Your Services Business

1. Relationships

Social Media has made it easier to build rapport and begin to establish new relationships online. Relationships will remain key to the future success of your services business. Remember that online relationships complement rather than replace in person relationships. It’s vitally important that you go out and meet people face to face. Networking is not dead.

2. Consistency

You must be consistent in how you deliver your services to your clients but also in how you market your business. I know, consistency is not sexy or even exciting but it is the cornerstone of many successful businesses around the world. Consistency creates trust and people would rather do business with people that they trust.

3. Team Building

It is no secret that to scale a services based business you will need to build a great team. Ensure that you devote enough time and resource to develop yourself as an effective leader and become one that attracts team members who believe in the vision you have for your company. All staff should share a strong work ethic and commitment to the company’s goals.

4. Efficient Business Systems

As a business owner you will be approached on a weekly basis by someone promising to transform your business with their new product or service. In most cases you do not need their latest bright shiny solution. What you do need is to create a number of systems that manage the workflow through your business from initial order to delivery. HR management software will help you create and manage a a more efficient business. All business systems must be documented, the existence and use of these systems will increase the efficiency of your business. Attaining ISO 9001 accreditation will underline your commitment to quality management systems and customer satisfaction.

If you have enjoyed this post you will also like the following related posts.

Professional Services: How Do You Build Trust in Your Company ? 5 ways. 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Marketing Fundamentals Team

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This is blog post number 400

The post Have you set up Your Services Business For Success? appeared first on Marketing Fundamentals.

Business Relationships – 6 tips to create better business relationships

1. Face to Face meetings

Take time to meet new people face to face and extend your circle of contacts. Approach these intro meetings with an open mind and no agenda. Do not pitch during these meetings and listen more than you speak.

2. Deliver Value

Make a point to help help out your contacts whenever you can and to connect them with people that they should meet. Do so without point scoring or expecting anything in return.

3. Surprise and Delight Your Clients & Customers

Execute all contracted projects and tasks well but make one of your objectives to surprise and delight them by delivering beyond their expectations. If you are unsure how to do this your staff and customer feedback will give you some very strong indicators.

4. Be Authentic

One of the benefits of being a business owner or entrepreneur is that you can create your own company and remain true to your values and vision. Do not lose sight of this when you are starting business relationships even if there are monetary reasons to do so. If your gut tells you that a potential relationship will be problematic – go with your gut.

5. Establish Trust

For any relationship to work there needs to be trust on both sides. Major deals and agreements need to be written down and formalised but a good relationship should be the basis. Be worthy of trust, open and and trust in others.

6. Frequency and Feedback

Regularly communicate with your contacts – this applies equally to your staff as well as contacts external to your business. Encourage the giving of and be receptive to feedback and reviews.

Implement these points and you will establish better business relationships – relationships that will help you build better business. The last word goes to Dale Carnegie

“You can close more business in two months by becoming genuinely interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie

We hope you have found this information useful.

Need help creating better business relationships? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

Best regards,

Mike Pitt
Founder & CEO – Marketing Fundamentals Ltd

The post How do you Create Better Business Relationships? – 6 tips appeared first on Marketing Fundamentals.

How do you build a community? – 6 tips

1. Content & Rules

You will need to create Content for your community on a regular basis and let your desired community members know the reasons for the community. Explain how the community can interact with you the hosts and with each other. Decide how it will be moderated and what are the best uses of the community.

2. Location

Be very clear where this community is based – is it a dedicated portal with login? Is it a publicly hosted forum. Is it hosted on a third party platform: LinkedIn or Facebook being obvious examples. Note – It is preferable to have a dedicated portal that you control. Are there any offline aspects to the community? A regular meeting place for events, for example.

3. Customer Service

Deliver excellent customer service to your community but also to all of your customers and those who make enquiries. For more details on how to do this read this post – SME Owners – 10 ways to excel at customer service

4. Ability to Surprise

A good community has the ability to surprise and delight its members. This community should not be a platform used only for promotional offers. Your objective must be to deliver value to your members and to interact with them.

5. Interaction & Engagement

A key feature of any community is the amount of interaction and engagement – not just with the host but also with each other within the community. Build in flexibility to accommodate user generated features and you will reap the rewards. I was recently contacted by Quora asking me for my suggestions in this respect and it is clear this is one of the ways they are developing their platform.

6. Above and Beyond

Start with the mindset that you will go above and beyond the norm in an approach that both Napoleon Hill and Zig Ziglar famously referred to as ‘going the extra mile’ and you will give your community every chance of future success.

We hope you have found this information useful. We would be happy to discuss how creating a community around your products or services could work for you. Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

Best regards,

Marketing Fundamentals Team

The post Entrepreneurs – How do you build a community? – 6 tips appeared first on Marketing Fundamentals.

I was interviewed by the lovely Melinda Yeaman for the Outlier Podcast series. Click here to listen to the interview.

Click here to listen.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

I hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

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Negotiation Tactics – Top 5 from Self-made Millionaires

1. Knock out the competition
Steve Jobs was a genius, and his negotiation strategy is probably the most unbelievable of them all. His tactic was to come up with offers that no other competitor could render. That’s exactly what happened when he wanted Lala (the future iTunes). Nokia offered $11 million for the startup, so Jobs took a piece of paper, gave it to the CEO, and the deal was closed. The amount was $80 million.

2. Play mind games
When Donald Trump chooses to take someone’s business, he arms himself with a couple of really good tricks prior to entering a negotiation. He knows all about playing mind games, so he spends hours chatting in the friendliest way possible. His counterparts will assume he’s just being a nice guy, but his goal is to find a weak spot and have the upper hand.

3. Leaving investors and lawyers at the door
Facebook CEO and multi-millionaire Mark Zuckerberg likes to acquire a start-up without consulting with his advisors. In 2012, Facebook agreed to a deal with Instagram worth $1 billion. He didn’t want to consult with his lawyers, and he closed the deal while eating ice cream with Kevin Systrom, CEO of Instagram. The deal was signed in a day and nobody knew anything about it.

4. If there’s no cooperation, end the whole thing
The moment Dick Costolo became Twitter’s CEO he had to deal with a dysfunctional board of directors, among numerous other things. Rather than accept unprofessional people on his team, he leveraged his power and fired everyone. He managed to demonstrate that Twitter was his company, and that the people who can’t play by his rules should go home.

5. Don’t forget that you have something they don’t
Jeremy Stoppelman, CEO and founder of Yelp, managed to stay very calm when Yahoo and Google mentioned they want to buy his review business. He told Fast Company that the negotiation didn’t live up to his expectations, and that both Yahoo and Google only wanted to know the worth of his company. So he turned them down.

Negotiations are challenging even for the richest people on the planet. However, they’re done differently as money is not the only incentive a seller wants from a buyer. Their negotiation tactics are all about maintaining their names on the floating line.

Need help with your negotiation strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation. We are a leading Marketing Agency in London.

We hope you have found this information inspirational.This guest post was written by Jason Philips of The Gap Partnership .

Best regards,

Marketing Fundamentals Team

The post How do you negotiate like a self-made millionaire? 5 examples – Guest post appeared first on Marketing Fundamentals.