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Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How to use Telegram for New Business – Part 1

Is Steemit Dead?

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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LinkedIn Messaging: How to be More Effective – Part 1

This is video number 521 and blog post number 646

The post Why you need to meet Clients in Person appeared first on Marketing Fundamentals.

LinkedIn Messaging: How to be More Effective – Part 2

Mike Pitt — Thu, 20 Feb 2020 10:55:14 +0000

This video is called, LinkedIn Messaging: How to be More Effective – Part 2 By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, LinkedIn Messaging: How to be More Effective – Part 2. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use LinkedIn to promote their businesses.

LinkedIn Messaging

LinkedIn is the Social Media platform of choice for B2B business professionals; total global membership for the platform has reached 675 million and those members are located in over 200 countries worldwide. Potential prospects or leads for your business are spending more and more time on the platform.

As a consequence of this, LinkedIn messaging is where are a lot of connections are made and then relationships formed. If you are more effective with your LinkedIn messages, you are more likely to pick up more business for your company. In this video, I demonstrate another method that will increase your effectiveness with Linkedin messaging; in turn, this should lead to a better return on investment for your time spent on LinkedIn. If you haven’t seen the video for LinkedIn Messaging: How to be More Effective – Part 1, click on the words in red.

Take Action

Do you want to increase your effectiveness on LinkedIn ? Have you considered the method I mentioned in the video? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How to use Telegram for New Business – Part 1

Is Steemit Dead?

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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Quora For Business – Course Updated

This is video number 331 and blog post number 547

The post LinkedIn Messaging: How to be More Effective – Part 2 appeared first on Marketing Fundamentals.

How to Use Telegram For New Business – Part 1

Mike Pitt — Thu, 09 May 2019 10:35:39 +0000

This video is called, How to Use Telegram For New Business By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Use Telegram For New Business.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media and Apps to promote their businesses.

Telegram For New Business

Telegram is an instant messaging service, it’s biggest competitor is WhatsApp. You are probably very aware of of WhatsApp, WhatsApp has 1.5 billion monthly active users. In contrast, Telegram has only 200 million monthly active users; despite this lower user base, Telegram has a few advantages over WhatsApp. In this video, I explain what some of these advantages are and how to use Telegram For New Business.

Lead Generation

Telegram appeals to a certain segment of business customers, In my own personal experience, Telegram has proven popular with cryptocurrency and tech communities. B2B Lead generation efforts can prove particularly effective when you are amongst the first to utilise a non-mainstream platform. This is the opportunity presented by Telegram, I explore this opportunity more in the video.

Do you use Telegram? Have you tried to find new business opportunities there? Let me know in the comments section below. If this is the first time you have heard of it, let me know that in the comments section.

If you’ve liked this post you will also like the following posts:

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

Is Location Based Content Marketing Going to Happen?

This is video number 272 and blog post number 513.

The post How to Use Telegram For New Business – Part 1 appeared first on Marketing Fundamentals.

Business Development: 3 Ways to Drive ROI From Christmas Events

Mike Pitt — Mon, 03 Dec 2018 19:43:39 +0000

Image Credit: https://www.venueseeker.com/

This post may contain affiliate links please read our disclosure for more info.

We have reached December and it is now officially acceptable to mention Christmas. This is a time when many B2B businesses unofficially slow down or switch off. Without doubt, Christmas provides a positive focus for many so I welcome this time of year. However, embracing Christmas and all that entails does not mean that you should abandon your new business development activities.

B2B business is dependent on relationships and Christmas-time is a great opportunity for you to strengthen the relationships that you have with clients and partners. Below I have listed a few ways in which you can build even stronger relationships.

Drive ROI From Christmas Events

Face to Face Meetings

At this time of year, you should plan more face to face meetings with your clients rather than emails and phone calls. Depending on your company’s approach, their may be opportunity for you to invite clients and partners to a company party or official get together. The advantage of events like these is that it creates opportunities for you and your colleagues to speak informally with your clients in a more relaxed setting. In my own experience, I have been able to be briefed on many new projects because of conversations at events. Please ensure that your team are prepared to spot opportunities and remind them that in a sense they are always on duty.

Don’t Lose That Work Ethic

If your company prides itself on the customer service that you give to your clients, please do not let this slip because it is Christmas. This is such a straightforward point but it affects so many companies. If your promise is to pick up all calls within 4 rings or answer email queries within 6 hours, please stick to that. The fact that staff are at a Christmas lunch should not prevent you from upholding the standards you have set for yourself. Potential and existing clients and partners are watching and will view more favourably those companies that maintain high levels of professionalism and responsiveness.

Proactive Reports & Analysis

The clients that you have the best relationships with will perceive you to be business partners rather than just a supplier. As a consequence, they will appreciate any proactive reports or analysis that you can provide for them based on your area of expertise. To be clear, this is over and above the standard reporting that you supply to them as part of your working relationship. Christmas time is a great time to give your clients or partners reports of analysis of this nature. It’s a great way to remind them of your value beyond the projects that you are executing for them.

Take Action

If you implement the three steps above, together with the content-led approach that we champion at Marketing Fundamentals Ltd, you should see an increase in the amount of new business opportunities coming your way. Just one or two new opportunities could deliver a positive ROI; this would make Christmas time event expenditure worthwhile for its business benefits as well as the positive impact it has on staff morale. Yes, Christmas is a time for celebration and fun but with a little application it can also be time when you can increase the business opportunities and projects for your company.

Do you have specific Christmas events that you can use for business development? Let me know in the comments section below.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

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Google+ is Dead (You Must do This!)

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

This is blog post number 488.

The post Business Development: 3 Ways to Drive ROI From Christmas Events appeared first on Marketing Fundamentals.

Why I Stopped Using LinkedIn Sales Navigator

Mike Pitt — Thu, 01 Nov 2018 18:25:00 +0000

This post may contain affiliate links please read our disclosure for more info.

This video is called, Why I Stopped Using LinkedIn Sales Navigator By Mike Pitt. You can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt explains why he stopped using LinkedIn Sales Navigator and he also explains how it compares to a Content led Inbound approach.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business. Existing LinkedIn users will find this particularly useful.

LinkedIn Sales Navigator

Regular LinkedIn allows you to search for prospects for your business to a certain extent. The key benefit of LinkedIn Sales Navigator, which is a premium service for $64.99 per month, is that you can search with a great deal more specificity. I am in Sales Navigator now and you can see that I have set up my search filters. Geography – London, industries that I am targeting: architecture, business supplies, construction, information technology, professional services and coaching. Headcount 11-50, seniority and job roles. Using the filters that I have set up, Sales Navigator has thrown up many leads. This is excellent. I have no criticism of the searchability of leads and prospects within Sales Navigator. That’s not the issue. However…to hear more of my thoughts please watch the video.

If you’ve liked this post you will also like the following posts:

Google+ is Dead (You Must do This!)

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

This is video number 250 and blog post number 484.

The post Why I Stopped Using LinkedIn Sales Navigator appeared first on Marketing Fundamentals.

How to Get More Customers: 5 Creative Follow Up Techniques

Mike Pitt — Tue, 31 Jul 2018 11:45:54 +0000

Image Credit: https://www.revechat.com/

This post may contain affiliate links please read our disclosure for more info.

This video is called, How to Get More Customers: 5 Creative Follow Up Techniques By Mike Pitt. . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses How to Get More Customers: 5 Creative Follow up techniques that will help you keep momentum with your new business prospects.

How to Get More Customers

Those of you with responsibility for generating new business will be familiar with the following scenario, you’ve had some phone and email contact with a potential customer but now the lead seems to have gone quiet. The business development or sales process has lost momentum. It is in this context that I present some creative ways to re-establish communication with your potential customers and to get them moving down the sales funnel again. Watch the video to find out the creative techniques that I have been using.

The techniques work because they are not being widely used, I created them myself as a response to a situation that I had noticed. If you start to use these techniques, please let me know how you get on in the comments section below.

If you’ve liked this post you will also like the following posts:

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

Entrepreneurs – How do you generate new business? 5 strategies that work.

Are you using Hope Marketing? 4 Questions to Consider.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Steemit

Follow Mike on Pinterest

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How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

This is video number 239 and blog post number 472.

The post How to Get More Customers: 5 Creative Follow Up Techniques appeared first on Marketing Fundamentals.

Are you Networking Enough?

Mike Pitt — Thu, 01 Jun 2017 11:03:54 +0000

This video is about Are you Networking Enough? By Mike Pitt. This is video number 189 and blog post 407. You can subscribe to our channel . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt gives his views on how often business owners should be networking to generate new contacts and opportunities for your business.

Are you Networking Enough?

Business owners know that they should be networking but most do not do enough. Networking will create a flow of new contacts and opportunities into your business. In this video Mike Pitt gives his views on how often business owners should be networking. He also gives some tips that will help you get the most out of your networking experiences. If you have enjoyed this post you will also enjoy, B2B: How do you get More Referrals?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

This is blog post post number 407.

The post Are you Networking Enough? appeared first on Marketing Fundamentals.

LinkedIn: How to Approach Leads the Right Way

Mike Pitt — Thu, 27 Apr 2017 08:55:23 +0000

This video is entitled, LinkedIn: How to Approach Leads the Right Way by Mike Pitt. This is video number 183 and blog post number 402. You can subscribe to our channel . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt explains how to approach leads the right way on LinkedIn. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and anyone using LinkedIn to promote their business, organisation or individual profile.

LinkedIn: How to Approach Leads the Right Way

LinkedIn is an important platform for connecting with new leads and generating sales for companies in the B2B sector and Professional Services sector. However, what tends to happen generally on LinkedIn is that after you accept a new contact request you are immediately sent a sales pitch. This is not the right way to approach new leads. In the video I discuss the right way to approach leads on LinkedIn. Let me know what you think in the blog comments section below or in the YouTube comments section.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Online courses:

This is blog post post number 402.

The post LinkedIn: How to Approach Leads the Right Way appeared first on Marketing Fundamentals.

How do you Convert More Leads in Quarter 4?

Mike Pitt — Thu, 08 Sep 2016 08:42:07 +0000

We have reached Quarter 4, once again the year is flying by. Traditionally Quarter 4 is a time when B2B businessses are planning their activities for the following year. This makes it a great time to focus on converting more leads into customers for your business. If you can become part of your prospective customer’s planning process you have a very good opportunity to convert them into a client. How do you become front of mind with your prospects? Below I have listed 4 ways to convert more leads during Quarter 4.

Convert More Leads

Request Referrals

Many business people are reluctant to ask existing clent for referrals. Perhaps this is due to a shynesss or concern that the review or recommendation might not be exactly as they would like. As a business owner or marketing professional you must get over this shyness. Referrals from existing clients or customers are perhaps the most effective and profitable source of new clients for service based companies. When someone approaches your company after a referral they have virtally made a decision and there is a much higher chance of you turning them into a customer. For more detail on how to set up a referral system, watch this video. B2B – How Do You Get More Referrals?

Case Studies

When is your company currently presenting Case Studies to prospects? It’s great to have them on your website but do not assume that your prospects are taking the time to read them. Instead ensure that they are part of your communications to new leads and prospects. At a certain point in the conversation they will want to assess work that you have done previously that is similar to the work they will require you to do. Ensure that you draw their attention to the most relevant sections for them. Don’t send them long documents to read, keep it short and focused.

Video Testimonials

I have been saying this next statement for a few years, to anyone relevant. Video testimonials from current or past customers are absolutely golden and will do wonders for your conversion rates. They are more compelling and relatable than written testimonials because before a client will stand in front of a camera and give you a public review they have to be happy with the work that you have done for them. If you don’t have any video testimonials among your marketing materials we can help you create them. Please use the contact details below to start the conversation.

Attending Events and Conferences

There are probably many events and conferences happening in your industry each week. The challenge is often finding the right events that will lead to conversations with prospective customers and business partners. Do not let this fact dissuade you. Attending the right events is an excellent way to meet prospects and establish relationships that will lead to more business. Speaking at events is also hugely beneficial. At an event you have the opportunity to have the first meeting with a prospect in a relaxed environment. Ensure that you follow up after the event and respond to any questions in a timely fashion, in this way attending events and conferences will help you convert more leads.

All of these approaches can be used at any time of the year, of course, but redoubling your efforts during Quarter 4 will pay dividends.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We can help you convert more leads.

I hope you have found this information useful.

Best wishes,

Mike Pitt

Founder & CEO – Marketing Fundamentals Ltd

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Online courses:
How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

This is blog post post number 367.

The post How do you Convert More Leads in Quarter 4? appeared first on Marketing Fundamentals.

Professional Services: Should Your Business Have an Info Product?

Mike Pitt — Wed, 02 Mar 2016 15:52:02 +0000

Image Credit: Marketing Fundamentals Ltd

Hello everyone. Professional Services businesses have historically been quite conservative with their approach to marketing and have often been reluctant to create strategies that will raise their company’s profile. In some circles the idea of marketing in itself was slightly distasteful. I am reminded of a visit I made a few years ago to an ‘old school’ legal chambers. I will not forget the look of disdain on one partner’s face when I told him that I earned my living from marketing. Thankfully there are now many progressive individuals working within professional services who are keen to deploy the most effective strategies to give their business an edge over its competitors.

Creating an informational product will brand your business and is an excellent way of raising your company’s profile. This informational product will demonstrate your company’s expertise in your chosen sector, differentiate you from your competitors and if positioned correctly will get more prospects into your sales funnel. For example, instead of being just another legal firm that handles immigration for businesses and their employees you could become the firm that is known for ‘Demystifying the UK Visa Process’ if you have a book with that title. Creating an informational product will also extend your marketing reach. Knowledge of your business will extend beyond your clients and the personal networks of your employees.

What Sort of Informational Product Should you Create?

Once you’ve committed to the strategy of creating an informational product remember that you must deliver value to your audience. This is crucial for the success of the product and of this strategy. There are a variety of informational products that you could create.

1. Book

The benefit of a good businesss book is that it will brand you very well in your sector. You will become known for something. The introduction of self publishing means that book publishing a book is more accessible book than it once was but most business owners do not have one. A physical book ranks higher than a Kindle book so produce both formats. Also consider creating an audiobook.

2. Online Courses

Creating an online course with an educational portal such as Udemy is another excellent way of demonstrating your expertise. Ensure that the course is relevant to your core business activities and keep the course updated. The opportunity to update makes online courses a preferred route for many business people. To update a book would reqwuire a second edition whereas for an online course you can simply add new modules or edit existing ones.

3. Creating an App

It requires more financial investment and external personnel (app developers) to create an app but if you decide to go down this route you will be front of mind with your target audience. Mobile phones are integral to people’s lives and creating a useful app is a wonderful way of helping them and promoting your business.

4. Recorded Webinar

If you are looking for an informational product that will be quick to create but of higher perceived value than a dwonloadable PDF consider a recorded webinar. Prepare well for the first webinar, pick a theme that will be of use to your audience, record it and then you will have a valuable informational product.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We have created all of the informational products listed above.

If you would like our help creating informational products as part of a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

I hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

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