SEO Archives - Marketing Fundamentals

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How to use Telegram for New Business – Part 1

Is Steemit Dead?

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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LinkedIn: Advice for B2B Businesses Playlist

This is video number 515 and blog post number 644

The post What happens when you increase your Online Presence? appeared first on Marketing Fundamentals.

How Many Leads Will Content Marketing Produce Per Month?

Mike Pitt — Thu, 24 Sep 2020 17:09:10 +0000

This video is called, How Many Leads Will Content Marketing Produce Per Month? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How Many Leads Will Content Marketing Produce Per Month?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Content Marketing Leads

In this video, I answer the question that I get asked on a regular basis, how many leads will Content Marketing produce each month? After I give you my number of leads, I reverse engineer that result and explain what you will need to do to arrive at that number of leads from your Content Marketing activities. If you follow all the steps that I discuss in the video, you should be able to achieve that figure. It will require you to be consistent and to have the resources necessary to create good quality content on an ongoing basis.

Take Action

How many leads are you currently getting from your Content Marketing activities? Is this an area that you need to track more precisely? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How to use Telegram for New Business – Part 1

Is Steemit Dead?

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 395 and blog post number 576

The post How Many Leads Will Content Marketing Produce Per Month? appeared first on Marketing Fundamentals.

We Do Not Publish Free Guest Posts

Mike Pitt — Thu, 14 Nov 2019 10:07:56 +0000

This post may contain affiliate links please read our disclosure for more info.

No Free Guest Posts

If you are a regular reader of this blog, you will know that I have been blogging for many years, I first started blogging here in 2010. In the early days, I did accept the occasional guest post but we last published a free guest post in 2014.

I felt compelled to write this blog post because we are becoming overwhelmed with requests for free guest posts. Please note, we do not accept any free guest posts on our website, even if you promise to tweet the link to your Social Media audience.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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Negative SEO: Should Google do More?

This is blog post number 536

Image credit: Pexels.com

The post We Do Not Publish Free Guest Posts appeared first on Marketing Fundamentals.

What is Domain Authority 2.0?

Mike Pitt — Thu, 14 Mar 2019 00:15:45 +0000

This post may contain affiliate links please read our disclosure for more info.

This video is called, What is Domain Authority 2.0? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses,What is Domain Authority 2.0?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and LinkedIn users who use a website to promote their B2B business.

Domain Authority 2.0

Domain authority is an important website metric created by a company called Moz. Moz are a company that sell products and services designed to improve the SEO performance of your website. They created the algorithm that determines a website’s domain authority. If you have a website, your website’s domain authority is indicative of your website’s reputation. As you would expect, websites such as Google and YouTube have high domain authority scores of 99 or 100. The maximum a site can score is 100; a high domain authority score means that the website in question is likely to perform well in Search Engine Results Pages or SERPs as they are known.

On March 5th 2019, Moz released Domain Authority 2.0. This was an update to their algorithm. The update changed the weighting of many variables and took into account the total quantity of backlinks a site has and not just the quality of the best backlinks that a website has. It also gave greater consideration to a website’s Spam Score. The update meant that many websites had new domain authority scores overnight; many had gone down and some had gone up.

Missed Opportunity

In this video, I give my thoughts on Domain Authority 2.0 and why I think it was a missed opportunity. Click here to watch the video.

Has your Domain Authority score changed? Did it go up or down? Let me know in the comments section below. Also, let me know how often you check your site’s score.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

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What is Domain Authority?

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Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

Negative SEO: Should Google do More?

This is video number 262 and blog post number 505.

The post What is Domain Authority 2.0? appeared first on Marketing Fundamentals.

The Importance of User Experience (UX) in SEO

Mike Pitt — Thu, 14 Feb 2019 10:35:34 +0000

Image credit: Pexels

Having an appealing and functional website or mobile app is essential for a small business trying to compete in the 21st century. Failing to test and optimize these digital marketing tools can lead to them being poorly received by your audience. A recent study found that over 50 percent of the Internet users polled claimed that all it took was one bad experience for them to write a business off completely.

Focusing solely on the content on your new website can lead to various problems with its overall design. Adequately monitoring the way your mobile app or website is performing is easy when using programs like https://www.pingdom.com/. As soon as signs of user experience or functionality issues arise, you need to work on getting them fixed in a hurry.

Read below to find out more about the correlation between a great user experience and SEO.

Search Engines Like Google Are Getting Smarter With Each Passing Day

The main goal of a search engine like Google is to provide their users with the best possible results for the search phrases they use. In the past, Google would consider factors like whether or not the search phrase in question was mentioned on a website and whether or not the website in question was trustworthy before directing users to it. While these factors are still considered during the search process, Google’s AI infused RankBrain program considers other factors as well.

This system looks at things like page layout and navigational elements during this process. Having a website that is both optimized for both user experience and SEO success can serve you well. These elements may be just what you need to land on the first page of Google’s search results page.

Consumers are Looking for Sites That Are Easy to Navigate

One of the first things a visitor to your website will notice is how accessible it is. If a person has to wait more than a few seconds for your website to load, they will probably leave out of frustration. You will also need to focus on the navigational elements of your site. Making sure that search bars and popular content are easy to find is vital.

If a consumer has to spend too much time looking for the information they want, it may cost you a potential sales lead. The key to keeping your website optimized is reviewing and altering it on a routine basis. Design components that were considered popular and modern a few years ago may appear outdated in the modern online landscape.

The Importance of UX in SEO

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Image credit: –Pexels

A Structured Page Layout is Essential

As soon as a consumer sees your website, they will begin to look at how your page elements are structured. During the website design process, you need to take stock of whether or not the pages on it are appealing and devoid of distracting or unnecessary content.

Paying attention to everything from the font used on a page to how scannable the content is can provide you with insight into how user-friendly it is. If you are looking for an outsider’s perspective on a new website, you can beta test it before launch. With the feedback from this beta test, you can figure out how to optimize your website for the ultimate user experience.

When trying to build and optimize your website, working with web design and marketing professionals is vital. In most cases, a DIY web design will lead to big problems in the long run. The money you pay these professionals to help you design a website will be worth it due to the results they can produce.

If you’ve liked this post you will also like the following posts:

SEO vs Content: Which is More Important?

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Marketing Fundamentals Team

Subscribe to

Follow Mike on Pinterest

This is blog post number 501.

The post The Importance of User Experience (UX) in SEO appeared first on Marketing Fundamentals.

Negative SEO: Should Google do More?

Mike Pitt — Thu, 07 Feb 2019 17:27:27 +0000

This post may contain affiliate links please read our disclosure for more info.

This video is called, Negative SEO: Should Google do More? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt answers the question, Negative SEO: Should Google do More? He also explains what is meant by the term Negative SEO.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and LinkedIn users who use a website to promote their B2B business.

Negative SEO

If your website performs well in a competitive niche and you generate good volumes of traffic from search engines, you may attract some unwelcome attention from your competitors. One response to your good search rankings and traffic may be for one of your competitors to launch a Negative SEO campaign against your website.

In this scenario, one of more of your competitors deliberates attempts to harm your business by attaching low quality and often inappropriate backlinks to your website. Their intention is to drive you down the search engine rankings and to ensure that fewer visitors view your website. Fewer visitors will mean fewer leads and customers. This attack on your website by attaching spammy backlinks is known as Negative SEO.

In this video, I go into more detail about Negative SEO and answer the question, Should Google do More?

Has one of your website been attacked by Negative SEO? Let me know in the comments section below. Also, let me know whether you think Google does enough to combat Negative SEO.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

If you’ve liked this post you will also like the following posts:

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

SEO vs Content: Which is More Important?

This is video number 259 and blog post number 500.

Image credit: https://fortune.com/

The post Negative SEO: Should Google do More? appeared first on Marketing Fundamentals.

5 Mission Critical SEO Tasks That Professionals Should Do

Mike Pitt — Sat, 02 Feb 2019 21:54:39 +0000

Image credit: https://www.mediaforce.ca/

Search Engine Optimization (SEO) is important for all businesses that promote themselves online; SEO is very important for startups and new businesses. Effective SEO techniques can put your website in front of thousands of potential customers. However, making your website show up in the search results can be challenging for new business owners. If you would like to grow your business with organic search traffic, you should hire a professional SEO company. The company that you select should execute the important SEO tasks listed below. .

Tasks For a SEO Professional

Setup Google Analytics And Tracking

First of all, your SEO company should setup your Google Analytics account to track events and goals. This tracking gives you and professionals meaningful data from your web traffic analytics. When the company sets up the right traffic analytic reporting, you will have a baseline to understand how much traffic you are currently receiving and what the increases are in the future. This is an important first step for effective SEO activity. It creates measurable goals, transparency and accountability for the SEO professional’s responsibility to your startup.

Research The Competition’s Rankings

After setting up your traffic analytics, the second important task is to benchmarks the competition. An SEO professional can research how much traffic your competition is receiving from search engine results. They can provide analysis of what keywords the competition ranks for, how much content others have and the number of social followers your rivals are attracting. These numbers can serve as performance markers for your own SEO activities. It can also give you an idea of how much money your competition is spending on SEO and content creation. This way, you can evaluate different strategies to overtake the competition.

Fix On-Page Website Errors

The third important task is to eliminate many on page errors on the website. These on-page errors can cause your website to fall lower in the search results. Problems like duplicate content, crawl errors or incorrect robots.txt files should be fixed by your SEO professional. An SEO professional will be able to minimize the number of 404 errors and 500 errors that create a poor user experience for potential customers.

Given that most startups use WordPress (including 30% of all websites worldwide), you might want to look this tutorial by Dreamhost, on setting up a WordPress site. When you have done so you will understand how an SEO might be use plugins, content and landing pages to boost SEO results with WordPress.

Producing Outstanding Content

The fourth task is content creation, content creation is a specialism. You will not be able to rank for a search term if you don’t have any content for it. A qualified SEO company understands the importance of creating well written content. In an ideal world, your selected SEO company will partner with a specialist Content Marketing Agency to produce content that leads to more organic traffic and web visits in the long run. Creating excellent content should be a top SEO priority for you and your provider.

Connect With Influencers

The fifth task is connecting with influencers; Professional SEO companies have existing relationships with influencers who can help expose your startup to thousands of relevant followers. By connecting with these influencers, the SEO service can promote your content. If the outreach is successful, the influencer would share your content on their website and with their network. This is great for your SEO rankings as well as referral traffic to your site. Better rankings and more traffic will result in more leads for your business. A well-connected SEO professional should help your startup brand connect with many relevant sites in your industry.

All of these SEO tasks are necessary for attracting organic traffic to your startup. If you are going to scale your digital strategy, you need to partner with SEO professionals who will handle all of these activities.

With the preliminary tasks done, have your SEO company focus on maintaining your current site so that it is error free and improving your search engine rankings.

If you’ve liked this post you will also like the following posts:

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Marketing Fundamentals Team

Subscribe to

Follow Mike on Pinterest

This is blog post number 499.

The post 5 Mission Critical SEO Tasks That Professionals Should Do appeared first on Marketing Fundamentals.

How to Position Your Business For Sale Using Content Marketing

Mike Pitt — Thu, 16 Aug 2018 09:02:23 +0000

Image Credit: https://businesstech.co.za/

This post may contain affiliate links please read our disclosure for more info.

This video is called How to Position Your Business For Sale Using Content Marketing – Masterclass by Mike Pitt. . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses the new How to Position Your Business For Sale Using Content Marketing – Masterclass. This is a coaching programme aimed at B2B Business owners who are planning to sell their businesses.

This video will be of interest to Business owners, Founders , Co Founders of B2B businesses who are planning to sell their businesses in the next 12- 18 months. Mike gives a detailed overview of the programme in the video and

Position Your Business For Sale Using Content Marketing

There comes a time in most business owners are ready to sell their business. This is normal, after many years launching and building the business there comes a time when you want to take a back seat and remove yourself from business ownership. You may want to spend more time time with your family, take up new hobbies or devote time to just causes. Whatever your motivation, it is imperative that you position your business in such a way to attract multiple buyers and secure a high purchase price. This coaching programme will help you achieve this.

If you’ve liked this post you will also like the following posts:

Professional Services: How Do You Fill Your Sales Funnel?

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Entrepreneurs – How do you generate new business? 5 strategies that work.

Are you using Hope Marketing? 4 Questions to Consider.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Steemit

Follow Mike on Pinterest

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Content Hacks: Learning From Your Most Popular Post

This is video number 241 and blog post number 474.

The post How to Position Your Business For Sale Using Content Marketing appeared first on Marketing Fundamentals.

Internal Links: Are you Using them Enough?

Mike Pitt — Thu, 19 Jul 2018 07:44:34 +0000

Image Credit: https://moz.com/

This post may contain affiliate links please read our disclosure for more info.

Unless I am in a room full of SEO specialists or content marketing managers, talking about internal links on blog pages is unlikely to make me lots of new friends. I might soon find myself standing all by myself if I mentioned the subject at a social gathering, for example. It may not the most captivating of subjects to the layman, but it is vitally important in determining how successful your website is in retaining prospective customers and decreasing your website’s bounce rate. If you are not sure what a bounce rate is, please read this post, Business Owners – Are you Tracking Your Bounce Rate?

Internal Links: Why are they so Important?

Internal links are important because they improve your website’s SEO and encourage your website’s visitors to read other related blog posts and stay on your website longer. In turn, this will make them more likely to consider your company’s products and services. Furthermore, a happy by product of this increased average session duration is that Google and other search engines will consider your website to be a quality website and will send you more organic traffic. There are many factors that Google considers in this respect but average session duration and bounce rate are two important ones that you can influence directly.

Of course, you will need to create good content on a regular basis if increasing internal links is to be an effective strategy for you. We can help you with that. Do not rely on the WordPress ‘related posts’ plugin to promote internal links because that appears at the bottom of blog posts and many of your readers will have clicked away before they get to the bottom.

Internal Links: Are you Using Them Enough?

There is no hard and fast rule about the number of internal links per post but I have found that 5 or 6 relevant internal links is normally enough to encourage web visitors to read more posts. You should insert internal links into every blog post. They can be organically integrated into the post and also listed midway though the blog post. Interestingly enough, for a recent project we have inserted a minimum of 10 internal links into every blog post and the average session duration for that website is currently 6 minutes and 18 seconds! This is beyond our expectations and demonstrates how effective internal links are.

So, are you using internal links enough? Fortunately, it is something you can change quite easily and you can also go back and add more internal links to all of your popular posts. Your Google analytics report will tell you which are your most popular posts.

Do you usually insert internal links into your posts? What results have you experienced? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

Traffic Tips: Long Form Content

Boost Your Search Rankings With YouTube

How Many Web Visitors Should You Have?

Is Your Website a Resource for Prospects?

Local Content Marketing: 4 Ways to Improve

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Steemit

How to TurboCharge Your Business with a Blog
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TurboCharge Your Twitter Presence
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Professional Services: How Do You Fill Your Sales Funnel?

This is blog post number 469.

The post Internal Links: Are you Using them Enough? appeared first on Marketing Fundamentals.

How Many Web Visitors Should You Have?

Mike Pitt — Thu, 14 Jun 2018 10:33:37 +0000

This post may contain affiliate links please read our disclosure for more info.

Image credit: https://nuexpression.com/

One question we have been asked many times, by B2B business owners and marketing professionals, is this one, how many web visitors should we have each month? There are lots of variables that contribute to the amount of web traffic a particular website achieves. Variables such as the sector that the company is in and the age of the company will have a significant impact on the potential audience size for any website. Most companies that we work with are B2B companies with less than 50 employees, for companies like this, we have found a benchmark of 1000 visitors per month to be realistic. Newer companies maybe nowhere near this figure yet and well established companies may easily surpass it.

It’s important not to focus solely on monthly visitors of course, tracking conversions of visitors into leads and customers is crucial to understand what part your website is playing in the new business development process.

How to Achieve 1000 Visitors per Month

How often are you blogging on your site? Are you and your team able to drive traffic to your site using Social Media? When did you last assess the quality of the backlinks pointing to your site? These are all questions that should be considered before a solution can be provided.

In most instances, creating regular unique content and establishing high quality backlinks will increase the amount of monthly visitors to your website. We can help you achieve both, send me an email to start the conversation.

If you’ve liked this post you will also like the following posts:

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Entrepreneurs – How do you generate new business? 5 strategies that work.

Are you using Hope Marketing? 4 Questions to Consider.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Marketing Fundamentals Team

Follow Mike on Pinterest

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter