This video is called, Content Creation versus Content Curation: Which is Better? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Content Creation versus Content Curation: Which is Better?

This video will be of interest to  business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to promote their business.

Content Creation

In this video, I compare content creation and content curation, content creation refers to blog posts and videos that you have personally created for your company website and YouTube channel. The creation of content should form part of a cohesive content marketing strategy and your content should be unique. Content that you create will help you establish a reputation on your chosen niche.

Content Curation

In this video, I also discuss curated content, curated content is content produced by other people that you share via Social Media. Sharing relevant content can help people understand your area of operation but crucially you cannot build a reputation based solely on sharing what other people have said about a topic. The focus will naturally be on the creators of the content.

Take Action

Are you planning to build the reputation of your company with Content Marketing? How often do you create blog posts for your website? Or video posts? Let me know in the comments section below. Also, let me know if you would like my help.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

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Web Hosting Special Offer

This is video number 407 and blog post number 586

The post Content Creation versus Content Curation: Which is Better? appeared first on Marketing Fundamentals.

There are more than 500 million blogs on the internet today. With a statistic like that, how do you stand out? The good news is that a little bit of know-how will go a long way. In this guide, we’ll share 6 blogging strategies to build an audience for your website in 2019 and beyond. 

Image via Pexels

1. Network with Other Bloggers

A lot of new bloggers make the mistake of thinking that other bloggers are their competition. While it’s true you might be competing for the same group of readers, you can use these other bloggers to your advantage with some smart networking. Unless you’re in a tiny niche, odds are there are already other bloggers talking about similar topics. 

By engaging with these other bloggers through social networks and their own blogs, you can build strong connections that matter. Not only will these bloggers be likely to recommend your content or link to your blog, but you’ll have an option for guest posting in the future. This is essential for showing you’re trustworthy in your niche. 

2. Publish Relevant Content

This sounds simple, but it’s actually the most important part of being a successful blogger. If you want to be taken seriously, you need to publish content your audience actually wants to read. Believe it or not, your blog can’t just be a public diary to post your daily musings. 

If you want to build an audience, you need to provide real value. Your content needs to be relevant for a specific, targeted audience, not just everyone. For example, if you blog about senior living marketing, you’ll need to include relevant information that can be used for businesses in this market. This will show you have value and that you’re serious about growing your readership. 

Image via Pexels

3. Guest Blog on Top Blogs

Remember the networking tip we talked about earlier? Here’s why it’s so important. If you can identify blogs in your niche that already have an engaged, active audience, you can post on these to boost your own blog. 

To do this, start by connecting with the owner of this blog or become a member of the community. Learn the writing style and what’s needed to write a great guest post. From there, pitch your idea to the blogger and explain why it would be a good fit. Finally, follow through with a high-quality guest post. 

4. Promote Your Blog Posts

As we mentioned before, you can’t just click publish and expect readers to find your blog. You need to make sure you’re promoting your blog posts actively. The best way to do this is through social media. 

Your audience is likely already on social media, so make sure you’re active on social media as well and engaging with this community. Posting on Twitter, Pinterest, Instagram, and other social media websites will help your audience know when there’s a new post. 

5. Build an Email List

Email marketing is a great way to connect with your audience in a new way. Collecting emails of your best readers by offering something they’d like such as a free download, ecourse, or additional content is a great way to provide more value. 

Today, 81% of small businesses rely on email is their primary customer acquisition channel. That means its a powerful tool you can use to spread awareness about recent posts, products, or other important messages. 

6. Focus on User Experience

Last but not least, once you land a good number of users, you need to make sure they’re willing to come back. You do that by providing valuable content and by creating a trustworthy user experience. A positive user experience shows your readers you take your blog seriously, and it makes the time spent on your page much more enjoyable.

What matters when it comes to the user experience? Things like mobile-friendly design, fast load times, and easy to read text are all main factors. It’s about making the reading experience as simple and enjoyable as possible. 

Build a Powerful Blog

Now that you know the best ways to build an audience, it’s time to go out there and get started. These tips are so simple anyone can follow them. What are you waiting for?

From publishing relevant content to creating a user experience readers can trust, these things make all the difference. It can be hard to stand out in a sea of so many blogs, so it’s time to push your blog to the next level.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Marketing Fundamentals Team

This is blog post number 522.

Image credits: Pexels

The post 6 Blogging Strategies to Build an Audience for Your Website appeared first on Marketing Fundamentals.

Image Credit: Audible.com

This post may contain affiliate links please read our disclosure for more info.

Listen to my audiobook for free here

This video is called, How to Listen to my Audiobook For Free By Mike Pitt.   . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt explains how to listen to his audiobook for free. The title of his audiobook is How to TurboCharge Your Business With a Blog.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business. It will also be interesting to anyone who already listens to audiobooks. Thanks for watching and reading.

Listen to my Audiobook For Free

In 2012, I wrote a book entitled, How to TurboCharge Your Business With a Blog. Those of you who are subscribers of the channel, followers of my Twitter account or regular visitors to this website will already know this information. For those of you who are new, in 2015 I also released an audiobook . The audiobook is here, if you sign up for a free trial with Audible you can listen to my audiobook for free. There will be absolutely no charge. I am just scrolling down the Amazon page now, I have 32 reviews and I am just looking at the Amazon Bestseller Ranking and I am currently No 1 in ‘Marketing and Sales’ and No.2 in ‘Small Business and Entrepreneurship’ and number 76 in Advertising. So you can listen to this audiobook. I worked with an American radio presenter and narrator called Jerry Zimmerman and he has a very interesting voice. He brings the storytelling within the book and the lessons learned to live. You can appreciate his voice when you listen to my audiobook and as I said earlier, it’s currently free with an Audible trial.

Thank You

If you wanted to cancel your trial within the 30 days,  you could do that and you would not be charged. This is a way of me offering additional value and a thank you to those people who have subscribed to me on the YouTube channel, who follow me on Twitter and who post comments on the blog posts on this site. In fact, this is for everybody within the community. I know a lot of people cannot find time to read books so this is a solution that is easy to consume on your morning commute or when you are completing errands in your local vicinity.  I hope that you take action, listen to my audiobook and give me your feedback.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is video number 246 and blog post number 479.

The post How to Listen to my Audiobook For Free appeared first on Marketing Fundamentals.

Publish Content Consistently

1. Content Planning

Faced with a blank screen and a blinking cursor many marketing staff struggle to create blog posts that are of value to their audience on a consistent basis. Instead of approaching each post as a new cause for panic  schedule regular content planning sessions with your team. The objective of these sessions is to brainstorm future blog post titles. Each session should produce between 10-15 blog post titles. In many instances this will be enough for the next Quarter. You could take this a step further by adding the future titles to your website as a content calendar. There are a WordPress plugins that will help you to create a content calendar.

2. Diarise Blog Writing

Treat blog writing as a meeting that is scheduled in your work diary. Allow sufficient time to research and write a blog post at the same time each week. Success comes from establishing the right habits and allocating a weekly time slot for blog writing is a good habit to create. Writing a blog post will become part of your workflow. If you include guest contributors or colleagues from other departments ensure that they adhere to the established workflow.

3. Publish Day 

Publish your blog post on the same day each week or if you are publishing multiple blog posts per week stick to the same publishing schedule. Your readers will come to expect your posts and when you analyse your web traffic you will notice that trafic spikes on the days that you publish fresh content.  Remember that the publish day does not have to be the same as the writing day, allow enough time to review and edit your post(s) before publishing.

4. Pomodoro Technique

Sometimes you will not be able to write a blog post in one writing session. Perhaps the subjects in the post covered are extremely complex or you are covering many sides of a public debate. One way to prevent the writing task becoming overwhelming is to use the Pomodoro Technique. The Pomodoro technique is a time mangement tactic that breaks down tasks into twenty-five minute blocks and separates them with a short break. It was developed by developed by Francesco Cirillo in the 1980s. It is a great way of working through a complicated blog post or a large copywriting project. You might compete a post in 4 Pomodoros (4 x 25 minutes), for example.

Start using these tactics right away and you will find yourself able to publish content consistently. I would love to hear about your progress so feel free to leave an update in the comments section below.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

We hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:
How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 361.

The post How do you Publish Content Consistently? 4 Tips appeared first on Marketing Fundamentals.

Running a business can be a tough gig and anyone who thinks otherwise is either naïve or not too far away from posting an ‘out of business’ sign on their door. The difference between success and failure in business can hinge on effective advertising and the main consideration for most small businesses often boils down to cost. Naturally, every advertiser wants to get more leverage or ‘bang for their buck’.

Until relatively recently, most small businesses would simply purchase space in the yellow pages and perhaps mail out a few hundred fliers and that would be the extent of their advertising campaign. Thankfully, those days have long since passed. The buzzword on the lips of today’s modern marketers is ‘content marketing’. Every serious business owner needs to understand what marketing content means and how harnessing it can literally elevate you above the competition that stubbornly refuses to change with the times.

Traditional Marketing Explained

Traditional marketing is less effective than ever because people have become much more savvy at tuning out of certain types of advertising and are now more sceptical and cynical when it comes to being pitched to. Old forms of marketing seek to create powerful disruptions that grab the consumer’s attention and forcefully insert a chosen message into their awareness; marketers call this phenomenon ‘mindshare’. It’s the space in a customer’s mind that has been imprinted with slogans and associations intended to influence buying behaviour.

Why Content Marketing Wins Every Time

Content marketing doesn’t seek to interrupt in the same way that a television commercial or billboard does. Content marketing is less concerned with overtly telling consumers what to do. Rather, it is a more integrated approach that communicates information that the customer perceives as valuable and then reciprocates by rewarding business with loyalty and purchases.

Content marketing seeks to build an engaging relationship, whereas traditional marketing is more akin to a one-night stand. With traditional marketing, once the deal is over with it’s time to move on to the next conquest. Conversely, content marketers are all about building strong connections and maintaining them so that customers willingly return again and again to a continuing source of satisfaction and value without the need for gimmicks.

No Flimflam Required

All things considered, it is clear to see which of these approaches will yield the best long-term benefits. Those that market their businesses creatively, with a well-designed campaign strategy focused on building and strengthening consumer relationships stand out in sharp relief from the pack of flimflam hucksters whose basic approach is effectively a simplistic ‘look at me, look at me’ grab for attention.

Marketing That Delivers

A marketing professional skilled in the nuances of content marketing will be able to develop and articulate a step-by-step approach that is firmly based in logic and demonstrable techniques. Campaigns are designed according to the type of business being promoted – whether that be Office space Lloyds or a brand new product –as well as being in harmony with the persona or character of the ideal customer.

Every business has good understanding of their typical client and the kind of person that generally purchases and perhaps purchases repeatedly. Not all businesses or customers are the same and a skilled content marketer will know exactly how to leverage both the story of the business and needs of the customer and translate them into greater profits.

The internet has completely changed the way business is done and small business marketing must keep up with the times and adapt. The alternative is to ignore the shift and push on merrily regardless. The right choice is clear.

B2B Content Marketing Agency in London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We also have online resources here and here that help small businesses get started with Content Marketing. If you would like our help planning and executing Content Marketing and Social Media or want to give us a call you can do so via  +44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com

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Thanks for reading!

Best regards,

Marketing Fundamentals Team

This is blog post 324. This is a sponsored post.

The post Why Small Businesses Must Invest in Content Marketing appeared first on Marketing Fundamentals.

How to TurboCharge Your Business With a Blog- Audiobook Now Available by Mike Pitt Audiobook link
In ‘How to TurboCharge Your Business with a Blog – Audiobook Now Available’ Mike Pitt explains that his book of the same name has now been created in audiobook format. The narrator is an American radio announcer called Gerald Zimmerman.

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This is video No. 134 and blog post 323. Mike Pitt is the Founder of Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On this channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our
Follow us on LinkedIn:
Buy our book!
Follow Mike on Twitter:

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

The post How to TurboCharge Your Business With a Blog – Audiobook Now Available appeared first on Marketing Fundamentals.

The UK is a fertile breeding ground for social enterprises, there are around 82,000 social enterprises currently in existence employing more than 2 million people and their turnover is over  £169 bn*. Approximately 4.2% of the adult population are working in social enterprises. Social enterprises are organisations that conduct trade to tackle social problems, improve communities, people’s opportunities in life or the environment. Any profits generated are reinvested into activity that delivers social impact. Social impact is the effect of an activity on the social fabric of the community that the organisation serves and includes the well-being of individuals and families.

According to a recent survey by Social Enterprise UK over half of social enterprises have seen an increase in their turnover in the last year. The sector compares favourably against regular small businesses with other metrics too. Some 40% of social enterprises are led by women and 11% have leaders from a minority ethnic background. This compares to only 18% and 7% amongst regular small businesses.

Social Enterprises

Working within a social enterprise has proven to be particularly appealing to the millennial generation and the outlook for the sector is overwhelmingly positive. However, for your social enterprise to thrive you must be able to market yourselves effectively. Marketing is just as necessary for social enterprises as it is regular businesses. Don’t think for a moment that the fact that you have a clearly defined social vision will be enough. How should you market yourself? In today’s connected society you should embrace Content Marketing and Social Media in the following ways:

Blogging

I am pretty sure that you know that you should blog and many of you within the social enterprise community will have some experience of blogging. However, you will need to commit to a regular blogging frequency of at least once per week. Once a month or every now and then is not enough. If you do not have resources to hire a full time blogger or to outsource the activity to a Content Marketing Agency gather together those most passionate voices within your organisation and put together a Content Calendar of future posts. You will be able to unlock the benefits of blogging ( better search engine results, more leads and customers, niche leadership, new opportunities, build a community) providing you are consistently producing good content. To find out more about how to generate blog post title ideas click here and here .

Twitter

Many of you will already be using Twitter of course but across the social enterprise sector its full potential has not yet been realised. One of the key benefits of using Twitter on a consistent basis is that it is very effective at providing the dynamism that your marketing needs. You can drive traffic to your website, to opt in pages or to event sign up pages on other platforms. Twitter gives your organisation opportunities to deliver effective calls to action and to engage with your audience. Your objective is to build rapport and then relationships with your target audience. For more about how to use Twitter strategically click here.

Periscope

Periscope is a live streaming app that was founded by Kayvon Beykpour and Joe Bernstein in early 2014 and is now owned by Twitter. Periscope can be a wonderful tool for social enterprises. Your audience or supporters, potential investors, crowd-funders and the community that you serve will appreciate a look ‘behind the scenes’ live-streaming during your events, and conferences allows them this opportunity. Use Periscope and you will connect with a much wider audience plus broadcasts can be saved and uploaded to your YouTube channel or other platforms. For detailed information on the Periscope app click here.

2019 Update – I would recommend replacing Periscope with YouTube live. Once enabled, YouTube Live is likely to have greater reach and engagement from your community.

LinkedIn

Want to connect with more potential investors? Meet potential members of the advisory board for your social enterprise? Most likely you will find them on LinkedIn. What should you do on LinkedIn? Create comprehensive personal profiles. Create Company pages for your social enterprise and regularly post content on your company page and personal profile. To maximise your effectiveness on LinkedIn you should also utilise LinkedIn publishing. You can re-purpose blog content for LinkedIn publishing or create unique content. Do this consistently and your audience on the platform and for your Social enterprise will grow.

Facebook Groups

Facebook is perhaps the most surprising inclusion on this list. However, my recommendation is that you create a Facebook Group for your social enterprise. All social enterprises should have the objective to create a community around their social vision. Communities need to be hosted somewhere – this will be a place where community members can interact with each other as well as with you. Facebook groups (not Pages) are perfect for this purpose. It’s important to remember that Posts within Facebook Groups receive a much higher level of visibility among group members than Pages.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency. We work with professional services firms and we have worked with social enterprises too. We create content that builds relationships with your potential customers (or supporters) and generates leads and sales via your website, YouTube channel and Social Media platforms.

If you would like us to create a successful Content Marketing Plan for you and execute it give us a call on +44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com.and we will be happy to start the conversation.

Thanks for reading.

Mike Pitt

Founder, Marketing Fundamentals Ltd, Blogger, Content Creator

Follow us on LinkedIn

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*  Seforis Report 

This is blog post number 287.

The post What Should Social Enterprises do with Content & Social Media? 5 Pointers appeared first on Marketing Fundamentals.

I created this tutorial to answer a question that had been asked. The question was – how do I use TweetAdder to promote the blog posts I have written? Those of you who have attended one of my workshops or worked through the  How to TurboCharge Your Business with a Blog , course will know that my recommendation is for you to use TweetAdder.

This Tweet Adder  4 Tutorial –  Features and Strategy  answers the ‘how’ question with regard to Tweet Adder. I hope you find this information useful.

If you’d like our help creating a successful Content Marketing Plan for your professional services business give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com. We are a leading Content Marketing Agency in London.

Kind regards,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

The post Tweet Adder 4 Tutorial – Features & Strategy appeared first on Marketing Fundamentals.

How to make your business stand out?

1. Book – If you use a book to brand yourself or your company make sure that it is an excellent book and that it is of genuine value to your customers and prospects.

2. Podcast – A few weeks ago we wrote about our recommended podcasts for you to listen to. Hosting your own podcast is an excellent way to stand out from your competition and build an audience.

3. Content – Regular quality content will create a reputation that will enable you to differentiate yourself too.

4. Customer Service Excellence – Given that there are so many crowded business sectors customer service remains one area where you can set yourself apart.

What method have you chosen? We’d love to know. You can send us a reply via the email address given below. What do you need help with?

We hope this information has been useful to you. If you’d like to talk to us about how to make your business stand out, give us a call on +44 845 2264 247 or email us at mail@marketingfundamentals.com

Best regards,

Marketing Fundamentals Team

The post What are you doing to make your business stand out? appeared first on Marketing Fundamentals.

Business Podcasts – Top 3 recommendations

1. Entrepreneurs on Fire

Ex Army Officer John Lee Dumas’ seven day a week business podcast interviews entrepreneurs and business owners. His podcast receives over half a million downloads each month. Click here to find out more and listen.

2. The Tim Ferris Show

The author of The 4 Hour Workweek, 4 Hour Body and 4 Hour Chef interviews a diverse selection of individuals. Some are from business, others are from science and technology. Click here to find out more and listen to the podcast.

3. Pat Flynn’s Smart Passive Income

Pat Flynn was an architect until he was laid off in 2008. He then looked at ways he could make money online. What resulted became the Smart Passive Income Blog and Podcast. Click here to find out more and listen to his podcast.

We hope you find this information useful.Have you listened to any of the three podcasts listed above? What did you think? We’d love to hear from you. You can email us about podcasts or to discuss your content marketing requirements via mail@marketingfundamentals.com or give us a call on +44 845 2264 247 to start the conversation.

Best regards,

Marketing Fundamentals Team

Are you considering starting your own podcast? Read this guide

The post Have you discovered Podcasts? Here’s our top 3 recommendations appeared first on Marketing Fundamentals.