Mike Pitt. SMEs Archives - Marketing Fundamentals

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This is blog post number 652

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How to Make Money with Sponsored Posts

Mike Pitt — Thu, 28 May 2020 08:34:04 +0000

This video is called, How to Make Money with Sponsored Posts By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Make Money with Sponsored Posts. This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

How Do Sponsored Posts Work?

When you publish regularly on your company blog you will build up an audience for your content. There will be other companies who would also like to communicate with your audience because it is the same audience that they target. In this scenario, companies will pay you to publish a post on your blog, this is a sponsored post. In this sponsored post they will embed links to their website and / or goods and services. Some of your readers will click through and visit their website and /or sales pages. In the video, I discuss how to increase sponsored post opportunities and the creation of a media kit. I also give examples of successful media kits.

Take Action

Would you like to make additional revenue from sponsored posts? Has this blog post opened your eyes to a new opportunity? Let me know that in the comments section below.

If you’ve liked this post you will also like the following posts:

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 366 and blog post number 561

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Business Analyst vs. Business Analytics

Mike Pitt — Thu, 02 Apr 2020 10:39:37 +0000

A business analyst and business analytics professional can work in the same industry, but they are different in their roles, responsibilities, skills, and career paths. All the time, people are more confused about these 2 terms.

Few start-up companies are recruiting business analysts in the position of business analytics role. Among the analytics lovers who are looking for a good career path in business analytics, this might create some confusion. To be proficient, here is the post that clearly distinguishes between a business analyst and business analytics roles.

Who is a Business Analyst?

The International Institute of Business Analysis (IIBA) defines Business Analysis as the process of defining business needs and evaluating effective solutions to business issues. A business analyst has a vital role in enhancing an enterprise toward effectiveness, efficiency, and desirability.

What is Business Analytics?

Business analytics doesn’t have a lot to do with information and is focused on functions and procedures. He/she is more concerned with data values and reporting. A business analyst, in a precise manner, uses data to make useful, careful factual decisions for an organization. The development of business analytics is on-going yet is diverted in taking care of issues and improving effectiveness utilizing a set of information-driven understanding, administrative processes, and transparent correspondence. They apply key insights from data and work on salient features of the information pipeline.

Educational Background

Business Analyst

Data Analysts should have knowledge on subjects like computer science, software engineering, programming, mathematics, and statistics. Having knowledge of these subjects, they can create and process algorithms and programs to deliver exact insight from the available raw data.

Business Analytics

Business analytics needs solid business sense on worldwide markets, activities, and the entire management. They have IT or software engineering foundations also, to empower them to utilize the data that information analysts allow. Without such a foundation, they probably won’t recognize what they were handling, so both are significant. In spite of the fact that some business analytics positions require just a four-year bachelor’s degree, a master’s degree would help them for senior positions.

Roles:

Business Analyst

A business analyst correlates the specialized team and the customer. The specialized team has the capacity to either develop and deliver a product or service. The business analyst should ensure the product delivered by the specialized team meets the present prerequisites of the customer.

A business analyst should be profoundly concerned about surveying circumstances, able to express meaningful conversations, and making the best suggestions dependent on the skills they have.

They have to concentrate vigorously on expanding the enterprise’s profits and improving their functional running costs to cut waste. It could mean recognizing redundant positions, items, affiliate marketing campaigns – or essentially whatever else.

Business Analytics

Business analytics will focus on the usage of big data tools to regulate business challenges and execute functional changes within an enterprise. Also, they need to find weaknesses in current processes and to project surface data to enhance efficiency and growth measurements of an organization.

Responsibilities

Business Analyst

The business analysts should properly communicate with all stakeholders and manage business processes effectively. Business analysts should handle data impacts on business operative decisions. They, even more, need to examine where they can make the system flow to be efficient.

Business Analytics

Business analytics works with organized data reports and applies SQL to recover information from databases. If the management needs an enterprise’s higher metrics, the individual will compose SQL queries to derive and examine the information from the database of transactions. He/she uses predictive analytics and statistics and applies logical skills to resolve business issues.

They can use advanced tools like Tableau, R, and D3.js library to communicate their program or discoveries to the end partners.

Skills

Business Analyst

Fundamental Skills: Issue-Solving, Communication, Management, and Research abilities
Technical Skills: Knowledge on IT, Software development and Domain
Business Skills: Document Analysis and creative skills

Business Analytics

Analytical Skills: Logical thinking, Data predictions
Capability Skills: Understandable, Visualization, Clear Communication skills
Programming Skills: SQL, Python, Julia, Hadoop and so on

Certification Courses:

Business Analyst

There are plenty of certifications to become business analysts and numerous organizations providing courses and exams to certify your business analytics skills. For a list of business analyst certification, check out these seven noteworthy certifications.

Entry Certificate in Business Analysis (ECBA) – It is for executives who are new to the data field.

Certification of Capability in Business Analysis (CCBA) – It is for business analysis professionals having experience of 2-3 years

Certified Business Analysis Professional (CBAP) – Suitable for BA candidates having work experience of 5+ years

Certified Business Analysis Thought Leader (CBATL) – It is for candidates who have BA degree and over 10+ years of experience

Business Analytics

Some Universities offer an online certificate program, which is a relatively shorter way to gain specialization in a data field. Here are some famous certification course programs to look into:

The Harvard Business Analytics Program – Harvard provides a 9-month certificate program for executives and trains with the data and analytics skill set to drive the industry.

American University Master of Science in Analytics – This 1-year program is designed for professionals who plan to earn expertise in data analysis and get knowledge on new insights in their sector.

Career Options:

Business Analyst

If you wish to go for alternative careers with the current experience, below are five various career paths mentioned based on education and skills.

Business Analytics

If you wish to specialize in your streams, here are some roles for an individual to choose from:

Business Analyst Roles – Data Architect, Data Scientist, and Data Analyst
Operations Research Analyst Roles – Business Operations Analyst, Operations Analyst, Operations Business Analyst
Market Research Analyst
Quantitative Analyst Roles – Quantitative Modeler, Financial Analyst

Bottom Line:

Analysts make the organization run better, and to do as such, they need data. It is clear with the above information that both business analyst and business analytics roles are key roles for effective business operations. Finally, they both work closely to deliver the final project successfully. To conclude, hopefully, you feel comfortable to plan a wise decision about which job suits and works best for you.

Best regards,

Marketing Fundamentals Team

Quora For Business – Course Updated

This is blog post number 553

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How to Stop Abuse on Social Media

Mike Pitt — Thu, 06 Jun 2019 12:05:57 +0000

This post may contain affiliate links please read our disclosure for more info.

This video is called, How to Stop Abuse on Social Media By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, How to Stop Abuse on Social Media. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and everyone who uses Social Media and has suffered from online abuse.

Stop Abuse on Social Media

This is a blog post and a video that I did not want to make. I wished it was unnecessary, unfortunately most of us are aware that Social Media has an ugly side to it. I am referring to the prevalence of online abuse, this abuse tends to be directed at women in the public eye, ethnic minorities or people with disabilities. Fortunately, we have an approach to handling this type of abuse that has proved effective.

I am happy to help anyone who is suffering from online abuse. This is not like most of posts where I list out an action plan because I do not want to alert the abusers to the steps being taken. If you need help email me via mike@marketingfundamentals.com to start the conversation.

Help is Available

When you have watched the video, I’d be happy to hear your views.

Have you suffered from online abuse? Let me know in the comments section below.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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Follow Mike on Pinterest

This is video number 274 and blog post number 516.

References mentioned:

https://www.amnesty.org.uk/press-releases/more-quarter-uk-women-experiencing-online-abuse-and-harassment-receive-threats
https://www.pewinternet.org/2017/07/11/online-harassment-2017
https://www.theguardian.com/commentisfree/2019/may/10/online-abuse-disabled-people-social-media

Image credit – https://www.hastac.org/blogs/amirsharif/2017/02/02/social-media-abuse

The post How to Stop Abuse on Social Media appeared first on Marketing Fundamentals.

How Often Are Your Team Trained to Use Social Media?

Mike Pitt — Tue, 04 Sep 2018 15:20:55 +0000

Image Credit: https://www.bmmagazine.co.uk

This post may contain affiliate links please read our disclosure for more info.

Social Media has been a part of how we communicate with each other as individuals and as organisations for a long time now. Many people think of the creation of Facebook as the start of the Social Media revolution but as this timeline shows there were many social media platforms before Facebook. The Social Media landscape is a fast moving one, change is constant.

In business generally, companies come and go and in Social Media, platforms come and go. Relatively few people are using My Space now ( yes, it still exists) or Friends Reunited. In this context, it is surprising that many companies go to the trouble of giving their staff some Social Media training but then do not keep these skills updated by re-training their staff. As someone who uses Social Media for business on a daily basis, I am aware of many of the changes made to Social Media platforms and I make a conscious attempt to keep myself updated.

Social Media Training

The first time your team were trained on Social Media, you probably included all the basic functionality aspects including, how to tweet and how to use the LinkedIn Publishing platform etc. Fortunately, when you re-train your staff or create training updates you do not have to revisit functionality, in most cases basic functionality remains the same. This allows for more focused sessions highlighting changes to a particular platform or a new feature that has potential for your business.

A great example of this is provided by IGTV. On June 2oth 2018, Instagram launched IGTV, this has given all Instagram users the ability to upload long form vertical video content; significantly this content can be uploaded from a desktop as well as your phone. IGTV is similar to the early days of YouTube, but with vertical video rather than horizontal. This is a great opportunity for those businesses and organisations prepared to embrace it. Most businesses that I have spoken to either were not aware of IGTV or do not yet have a strategic response to the opportunity.

How Can We Help You?

I have delivered Content Marketing & Social Media Training Days and Social Media Training Updates to businesses and I could do the same for your team, either in person or via a live-stream. To read more about training that I have delivered in the past please click here.

Here’s what people have said about the workshops and training days.

Client Testimonials

If you would like to book a Social Media Training Day, please email me via mike@marketingfundamentals.com

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post number 476.

The post How Often Are Your Team Trained to Use Social Media? appeared first on Marketing Fundamentals.

Can LinkedIn Save LinkedIn Groups?

Mike Pitt — Thu, 23 Aug 2018 08:50:05 +0000

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This post may contain affiliate links please read our disclosure for more info.

This video is called, Can LinkedIn Save LinkedIn Groups? By Mike Pitt. . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt answers the question, Can LinkedIn Save LinkedIn Groups? LinkedIn will soon try to revive LinkedIn Groups. Will they be successful? LinkedIn Groups ‘died’ because they became Spam City. Hear Mike’s thoughts in the video.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business or organisation.

Can LinkedIn Save LinkedIn Groups?

A few years ago, LinkedIn Groups were a great place to go online to make connections and have healthy discussions about topics that related to your area of expertise. At that time, LinkedIn Groups were integrated into the LinkedIn website and app. Unfortunately, after some time a lot of these groups became overrun with spam. Group members would post their links, often out of context of any discussion that was taking place. It became a big problem and lots of LinkedIn Groups no longer provided any true value to their members. LinkedIn is planning to revive LinkedIn Groups. Watch the video to hear Mike Pitt’s thoughts.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Steemit

Follow Mike on Pinterest

Subscribe to

Follow Mike on Twitter

This is video number 242 and blog post number 475.

The post Can LinkedIn Save LinkedIn Groups? appeared first on Marketing Fundamentals.

How to Position Your Business For Sale Using Content Marketing

Mike Pitt — Thu, 16 Aug 2018 09:02:23 +0000

Image Credit: https://businesstech.co.za/

This post may contain affiliate links please read our disclosure for more info.

This video is called How to Position Your Business For Sale Using Content Marketing – Masterclass by Mike Pitt. . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses the new How to Position Your Business For Sale Using Content Marketing – Masterclass. This is a coaching programme aimed at B2B Business owners who are planning to sell their businesses.

This video will be of interest to Business owners, Founders , Co Founders of B2B businesses who are planning to sell their businesses in the next 12- 18 months. Mike gives a detailed overview of the programme in the video and

Position Your Business For Sale Using Content Marketing

There comes a time in most business owners are ready to sell their business. This is normal, after many years launching and building the business there comes a time when you want to take a back seat and remove yourself from business ownership. You may want to spend more time time with your family, take up new hobbies or devote time to just causes. Whatever your motivation, it is imperative that you position your business in such a way to attract multiple buyers and secure a high purchase price. This coaching programme will help you achieve this.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Steemit

Follow Mike on Pinterest

Subscribe to

Follow Mike on Twitter

e-Commerce – Why do we Recommend Shopify?

This is video number 241 and blog post number 474.

The post How to Position Your Business For Sale Using Content Marketing appeared first on Marketing Fundamentals.

Important Challenges all International e-Commerce SMEs Will Face

Mike Pitt — Tue, 24 Jul 2018 15:18:42 +0000

This post may contain affiliate links please read our disclosure for more info.

The world of online shopping offers so many possibilities to so many people. In this day and age, just about anyone can set up their own e-commerce store online and get selling. However, with the sheer amount of choice that comes with online retail, how do the smaller online businesses get themselves noticed? They’re facing more challenges than ever, but if they overcome them, the reward is bigger than ever.

e-Commerce Challenges

Crowded Market

More and more people are shopping online and as a result, the online market place is more crowded than ever. Even the big retailers are trying harder to get themselves noticed. Lesser-known online businesses can struggle to get customer attention amongst increasing number of competitors, both big and small. Thankfully there are number of things they can to get their site found by potential customers. They can offer unique products, competitive rates and have a strong social media presence. The latter can potentially be helped with the help of online influencers.

Social Media

Moving on from the last point, social media itself is another challenge smaller e-Commerce will face. It is vital for online businesses to have an online presence in order to keep up with the crowd. This can make for some great customer engagement and grow a larger consumer base. However, it does come with its own challenges. Social media is 24/7 so online businesses have to make themselves available all the time to deal with customers, rather than the standard working day.

Keeping Products Secure

Once the e-Commerce site has managed to sell their product to a customer, the challenge doesn’t end there. A huge problem they will face is making sure the products remains safe until it gets delivered to the customer. With the help of a professional delivery company – such as Whistl– they can ensure any products will be handled safely and effectively. It takes the stress away from the business and the e-Commerce can focus on selling rather than sending.

Keeping Up With Demand

The best outcome for a small online business is for them to keep growing. Once this begins to happen, it’s fantastic but also presents the business with another challenge: keeping up with the demand. What could have started as selling a few parcels a week could escalate, and they’ve got to keep up to keep the customers happy. By employing more staff or using a third party delivery service a smaller e-Commerce can keep growing and maintaining a profit.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Marketing Fundamentals Team

Subscribe to

Online courses:

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Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
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This is blog post number 471.

The post Important Challenges all International e-Commerce SMEs Will Face appeared first on Marketing Fundamentals.

How to Increase LinkedIn Company Page Followers

Mike Pitt — Thu, 28 Jun 2018 11:46:57 +0000

Image Credit: Nelson Irias

This post may contain affiliate links please read our disclosure for more info.

This video is called, How to Increase Your Company Page Followers By Mike Pitt. Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

LinkedIn Company Page Followers

I created this video after a subscriber of my YouTube channel asked the question, how do you increase your LinkedIn Company Page followers? It is a good question, so I have answered it in this video. If you have any questions that you’d like me to answer, leave a comment on my YouTube channel and I will come back to you.

In this video, I explain how to increase the number of LinkedIn Company Page followers of your business.

Increasing Followers

For Content Marketing professionals and Social Media managers, LinkedIn Company Page followers are an important metric to monitor. When people voluntarily follow your Company Page on LinkedIn they are demonstrating their interest in your Content and the services that your company offers. With a structured approach and careful nurturing, these followers can be moved down your sales funnel and be converted into customers. It is important to get the Content mix right and to distribute widely, I explain how to do this in the video.

If you’ve liked this post you will also like the following posts:

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Steemit

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Pinterest

Subscribe to

Online courses:

Follow Mike on Twitter