London Archives - Marketing Fundamentals

How I Follow Up With LinkedIn Searchers

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

This is video number 274 and blog post number 514.

The post LinkedIn Automation Tools: Yes or No? appeared first on Marketing Fundamentals.

Which is Better? Twitter Followers or YouTube Subscribers?

Mike Pitt — Thu, 18 Apr 2019 09:25:48 +0000

This post may contain affiliate links please read our disclosure for more info.

This video is called, Which is Better? Twitter Followers or YouTube Subscribers? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, Which is Better? Twitter Followers or YouTube Subscribers?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Twitter Followers or YouTube Subscribers

As Social Media Managers for B2B businesses, you will be responsible for tracking a number of Social media metrics. Twitter Followers and YouTube Subscribers are likely to be among those that you are tracking. In this video, I discuss the relative merits of both and give my assessment as to which is of greater value to your business. Your objective if you are growing your followings on these platforms should not be to simply increase your number of followers; you should also track the behaviour of those followers and what actions they take. Watch the video for more details.

1000 True Fans

It was Kevin Kelly who first introduced the concept of 1000 True Fans in a blog post published in 2008. In this post, he explained that creative professionals do not need huge audiences to be successful. If they had an audience of 1000 True Fans and could sell them $100 dollars worth of products or services per year that would equate to a salary of $100,000. This article led to many discussions within the creative community, some doubted that it was as straightforward to achieve as Kelly implied.

What is now abundantly clear in 2019 is that the 1000 True Fans paradigm works perfectly for online businesses or businesses with an online element when you consider how online courses, membership sites and subscription services are sold to a select groupf of hardcore fans. YouTube is a particularly good platform for attracting True Fans.

Have you embraced the concept of 1000 True Fans in your marketing? If so, let me know in the comments section below. If this is the first time you have heard of it, let me know that in the comments section.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

If you’ve liked this post you will also like the following posts:

How I Follow Up With LinkedIn Searchers

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

This is video number 269 and blog post number 509.

The post Which is Better? Twitter Followers or YouTube Subscribers? appeared first on Marketing Fundamentals.

How to Monetize Twitter With Affiliate Marketing

Mike Pitt — Thu, 28 Mar 2019 08:32:56 +0000

This post may contain affiliate links please read our disclosure for more info.

This video is called, How to Monetize Twitter With Affiliate Marketing By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses How to Monetize Twitter With Affiliate Marketing

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and anyone who wants to increase their online revenue.

How to Monetize Twitter

If you have a Twitter account and an engaged audience, you have an opportunity to monetize Twitter with Affiliate Marketing. In this video, I explain what Affiliate Marketing is and how you can use it to monetize Twitter.

Affiliate Marketing

Globally the Affiliate Marketing industry is worth $12 billion and is predicted to grow by 10% in the next few years*. Affiliate Marketing could become an additional revenue stream for your business or for you personally. In the video, I explain how to monetize Twitter with Affiliate Marketing.

Have you started to use Affiliate Marketing on Twitter? If so, what have been your best achievements? Let me know in the comments section below.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

If you’ve liked this post you will also like the following posts:

How I Follow Up With LinkedIn Searchers

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

You can view the camera featured by clicking here

This is video number 265 and blog post number 507.

*Reference – https://hostingtribunal.com/blog/affiliate-marketing-stats/

The post How to Monetize Twitter With Affiliate Marketing appeared first on Marketing Fundamentals.

Do you Have Enough Variety in Your Content Marketing?

Mike Pitt — Tue, 16 Oct 2018 11:47:54 +0000

This post may contain affiliate links please read our disclosure for more info.

If you are a business owner of a company that is not seeing results from your Content Marketing, there could be a number of reasons for this failure to convert. One possible reason is that your content all looks the same and lacks variety. It’s really important that you do not bore your prospects.

First of all, its great that you are creating content on a regular basis. Well done!

This will stand you in good stead in the minds of your target audience and will improve your performance on search engines. If you have also got into the habit of promoting your content on Social Media, this is another positive achievement. Clearly, you are taking steps to reach your content marketing goals. However, if you forget to add variety into your content creation process it will all appear quite similar. In my experience, one of the best ways to keep your audience engaged is to introduce variety into your pieces of content.

Variety in Your Content Marketing

If your regular content is usually a written blog post, why not introduce video interviews or podcasts? As an ambassador for your company it should be relatively easy to find relevant podcasts or radio stations that would like to interview you. If you are not comfortable doing this yourself, nominate someone on your team. Once you or they have appeared on the podcast or radio show your interview will make for an interesting piece of content on your website. In many cases, it will allow your audience to feel more connected with you and your company because videos and podcasts help bring your brand to life and demonstrate your company’s values and personality.

What Other Types of Content Work Well?

Review the content produced by your competitors or others in similar industries, you’ll find that everyone has some written content on their website. However, not everyone has podcast interviews, videos of keynote presentations, video testimonials from happy clients, videos of panel discussions or audio clips of appearances of radio shows. Creating varied content like this will raise the profile of you personally and your business. You will be able to differentiate yourself from your competitors; no longer will you be just another law firm or accountancy firm, for example.

Click here to view more info on the podcast microphone.

To demonstrate that I practice what I preach, here’s a few examples, I appeared on this Business radio show on in October 2013 and on this American podcast in Dec 2013. I have also uploaded around 250 videos

Do you need help creating more varied content? Email me to make an enquiry. I would be happy to help.

Click on the image below to start a free trial of eClincher. No credit card required.

If you’ve liked this post you will also like the following posts:

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

Listen to my audiobook for free here

This is blog post number 481.

The post Do you Have Enough Variety in Your Content Marketing? appeared first on Marketing Fundamentals.

How to Listen to my Audiobook For Free

Mike Pitt — Thu, 27 Sep 2018 08:00:09 +0000

Image Credit: Audible.com

This post may contain affiliate links please read our disclosure for more info.

This video is called, How to Listen to my Audiobook For Free By Mike Pitt. . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt explains how to listen to his audiobook for free. The title of his audiobook is How to TurboCharge Your Business With a Blog.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business. It will also be interesting to anyone who already listens to audiobooks. Thanks for watching and reading.

Listen to my Audiobook For Free

In 2012, I wrote a book entitled, How to TurboCharge Your Business With a Blog. Those of you who are subscribers of the channel, followers of my Twitter account or regular visitors to this website will already know this information. For those of you who are new, in 2015 I also released an audiobook . The audiobook is here, if you sign up for a free trial with Audible you can listen to my audiobook for free. There will be absolutely no charge. I am just scrolling down the Amazon page now, I have 32 reviews and I am just looking at the Amazon Bestseller Ranking and I am currently No 1 in ‘Marketing and Sales’ and No.2 in ‘Small Business and Entrepreneurship’ and number 76 in Advertising. So you can listen to this audiobook. I worked with an American radio presenter and narrator called Jerry Zimmerman and he has a very interesting voice. He brings the storytelling within the book and the lessons learned to live. You can appreciate his voice when you listen to my audiobook and as I said earlier, it’s currently free with an Audible trial.

Thank You

If you wanted to cancel your trial within the 30 days, you could do that and you would not be charged. This is a way of me offering additional value and a thank you to those people who have subscribed to me on the YouTube channel, who follow me on Twitter and who post comments on the blog posts on this site. In fact, this is for everybody within the community. I know a lot of people cannot find time to read books so this is a solution that is easy to consume on your morning commute or when you are completing errands in your local vicinity. I hope that you take action, listen to my audiobook and give me your feedback.

If you’ve liked this post you will also like the following posts:

Should Your Book Also be an Audiobook?

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Pinterest

This is video number 246 and blog post number 479.

The post How to Listen to my Audiobook For Free appeared first on Marketing Fundamentals.

Can LinkedIn Save LinkedIn Groups?

Mike Pitt — Thu, 23 Aug 2018 08:50:05 +0000

Image Credit: Marketing Fundamentals Ltd

This post may contain affiliate links please read our disclosure for more info.

This video is called, Can LinkedIn Save LinkedIn Groups? By Mike Pitt. . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt answers the question, Can LinkedIn Save LinkedIn Groups? LinkedIn will soon try to revive LinkedIn Groups. Will they be successful? LinkedIn Groups ‘died’ because they became Spam City. Hear Mike’s thoughts in the video.

Can LinkedIn Save LinkedIn Groups?

A few years ago, LinkedIn Groups were a great place to go online to make connections and have healthy discussions about topics that related to your area of expertise. At that time, LinkedIn Groups were integrated into the LinkedIn website and app. Unfortunately, after some time a lot of these groups became overrun with spam. Group members would post their links, often out of context of any discussion that was taking place. It became a big problem and lots of LinkedIn Groups no longer provided any true value to their members. LinkedIn is planning to revive LinkedIn Groups. Watch the video to hear Mike Pitt’s thoughts.

If you’ve liked this post you will also like the following posts:

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Steemit

Follow Mike on Pinterest

Subscribe to

Follow Mike on Twitter

What You Need to Know About Data-Driven Personalization in Digital Marketing

This is video number 242 and blog post number 475.

The post Can LinkedIn Save LinkedIn Groups? appeared first on Marketing Fundamentals.

3 Ways To Market Your Own Digital Agency In 2018

Mike Pitt — Mon, 23 Jul 2018 10:43:48 +0000

This post may contain affiliate links please read our disclosure for more info.

Reaching Your Profitable Destination

Marketing a digital agency takes time, and you could actually fill a textbook as thick as your arm with the proper steps to take, and information necessary to properly take those steps. This is no textbook, but is rather a “menu”, if you will, describing a number of dishes which precede, sustain, and follow a meal.

Content marketing will be explored specifically in this writing, as it has a very high level of ROI—though it’s worth noting that the same general precepts apply to other avenues of marketing. For example, content marketing requires a certain level of original content to be created and disseminated for proper effect. In the same way, using a billboard would require a certain level of time left standing to reach the requisite number of potential clients and have any real impact. It’s the same thing, just in a different medium. Accordingly, variables change.

You’d need to cover them all in detail to be comprehensive; but if you understand where those variables are, and that marketing essentially reflects the same kind of practice in different ways, then you can take a general article like this one and apply it to a broad level of outbound marketing strategies.

So following we’ll look at the “meal”, beginning, middle, and end, which most generally characterizes the most popular and, as some would consider them, successful means of digital agency marketing today.

SEO Process

" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/seo-592747_960_720.png?fit=300%2C198&ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/seo-592747_960_720.png?fit=960%2C633&ssl=1" class="alignnone size-full wp-image-16731" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/seo-592747_960_720.png?resize=960%2C633&ssl=1" alt="SEO Process" width="960" height="633" srcset="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/seo-592747_960_720.png?w=960&ssl=1 960w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/seo-592747_960_720.png?resize=300%2C198&ssl=1 300w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/seo-592747_960_720.png?resize=768%2C506&ssl=1 768w" sizes="auto, (max-width: 960px) 100vw, 960px" />

1: The Appetizer, Marketing Built Around User Experience

A good way to get around all of these is to focus your marketing campaign around fulfilling the needs which have resulted in a certain kind of user experience. Say, for example, that your digital agency develops apps for smartphones, and is specifically designing one that is used in dating.

You’d want to collect as much information as you could pertaining to other dating apps, and that which is both lauded and despised in their regard. You’d then want to compile that information and associate it with your new app. In terms of marketing, you would want to focus on how what your app does is better than the competition in one area, and fixes problems of the competition in another. You’re focusing on singing your app’s praises, and fixing problems that similar apps have that monitors and showcases problems for developers.

User experience is a great way to reap this information, and you can find it for free all across the web—all you need to do is research appropriately. When you have that research, both the quality of your digital agency’s products or services, and the quality of marketing surrounding them, will be more effective. Additionally, this “appetizer” sets you up for the main course: developing actionable content that is likable, sharable, interesting, and valuable to target markets.

2: The Entrée, Continuously Produced And Creative Content

There’s a process here that looks like this:

Research is conducted pertaining to the market your digital agency serves
Ideas are generated for content addressing that market
Varying online markets sympathetic to your agency are identified
Content is created that is informed by all these facts
Content is published
Content is promoted

Here’s an infographic from Moz.com which really illustrates these points:

guide to content creation

" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/content-creation-pin.jpg?fit=124%2C300&ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/content-creation-pin.jpg?fit=422%2C1024&ssl=1" class="alignnone size-large wp-image-16736" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/content-creation-pin.jpg?resize=422%2C1024&ssl=1" alt="guide to content creation" width="422" height="1024" srcset="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/content-creation-pin.jpg?resize=422%2C1024&ssl=1 422w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/content-creation-pin.jpg?resize=124%2C300&ssl=1 124w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/content-creation-pin.jpg?w=500&ssl=1 500w" sizes="auto, (max-width: 422px) 100vw, 422px" />

There are a few things to add to that, like recirculation and guest-blogging. Both would technically fall under what’s known as promotion. Basically, you want to get your content—written or otherwise—featured on guest sites that serve markets which either correspond or are adjacent to your target market.

Adjacent markets can bring crossover clientele and expand your market reach. Target markets are more likely to have those in a demographic sympathetic to your products or services, and apt to convert. Again, these principles generally apply across all kinds of outbound marketing. Research, creation, and dissemination of advertisement materials follows an essentially uniform process.

Where your digital agency really differs has to do with specific online means of presentation. Not only do you want to have this content available in visual, video, blog form and other video streaming sites on your company’s website; you want to utilize things like social media to get the word out. This step is, appropriately, the “dessert” of the whole enterprise and one which will provide you with a clear understanding of how whitehat works.

3. The Dessert, Maximizing Social Media Platforms

Check out this infographic from DailyInfographic.com showcasing twelve steps worth considering for social media marketing success:

12 Steps to Social Media Success

" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/12-Steps-to-Social-Media-Success.png?fit=300%2C194&ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/12-Steps-to-Social-Media-Success.png?fit=624%2C404&ssl=1" class="alignnone size-full wp-image-16733" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/12-Steps-to-Social-Media-Success.png?resize=624%2C404&ssl=1" alt="12 Steps to Social Media Success" width="624" height="404" srcset="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/12-Steps-to-Social-Media-Success.png?w=624&ssl=1 624w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2018/07/12-Steps-to-Social-Media-Success.png?resize=300%2C194&ssl=1 300w" sizes="auto, (max-width: 624px) 100vw, 624px" />

That says it all in a nutshell. Again, you can see how the principles outlined in the creation of general content above have some parallel qualities to those explored in this process. Researching what you’re going to write, and where it’s going to go, creating the content, promoting it—all are very similar to conventional content creation and dissemination which exists regardless of dedicatedly social platforms that constitute the bulk of today’s media.

Where you’re going to find some differences between the conventional process, and social media marketing, is in terms of data examination and re-examination. Social media has an amorphous quality that is constantly shifting. Where in terms of conventional blog-related content marketing, you’re looking at broad trends designed for ROI in a year or two’s time, with social media you can catch a “wave” and ride it in to viral success very quickly if you’re wise about how you conduct your campaign.

In the process outlined in the infographic, you’ll find a section pertaining to KPIs, or Key Performance Indicators. Now these are going to be different for different social media platforms, and there are a lot of social media platforms out there. Snapchat, Facebook, LinkedIn, Minds, Twitter, YouTube, Gab, Reddit, the list goes on. Each has enough KPIs to write an article as lengthy as this one. You need to determine which platforms are in greatest alignment to your target market, and which KPIs to focus on branching off from there.

At that point, you want to get all the team-members who’ll be involved in the social media campaign “on the same page” regarding KPIs and the like which you plan to focus on. Only then do you start producing the content which will eventually be disseminated across the social media platforms which align to your operation.

Scrum at the start of each week in order to establish weekly social media goals, and review your progress at close of business on Friday to see what was accomplished and what still needs work the following week. Part of that scrum should involve planning out content campaigns. Think of it like the release schedule for Marvel’s recent proliferation of superhero films. Disney execs got together and ironed out a schedule of release, making a sort of tree on a whiteboard that helped them organize based in terms of plot, budget, marketing, etc. You need to do the same with your social media marketing team.

It also makes sense to utilize more than one social media channel if at all possible, and treat each of those channels idiosyncratically. You need individuals dedicated to answering prospect responses both positive and negative, and you need to review the campaign every month to see what needs improved, what isn’t working, and which forward steps make the most sense.

A Fine Marketing Meal

With an appetizer of market research pertaining to user experience, you can establish what kind of content to produce such that it most appropriately meets the needs of your target demographic. When you design that content, you’ll have a research and development process unique to each marketing campaign, but which will most likely take a year or more to reach maturity.

Your content should be disseminated across a variety of blogs you run, and guest blogs you’re able to post on, as well as social media. If you can design visual and video content, do so.

Social media is a means of advancing your primary content, which is why it is listed in this writing as a “dessert” of sorts. While it is an end in and of itself, you’ll need to design content for it specifically; so it makes sense to use what you’re already spreading through other digital avenues, as such crossover minimizes marketing cost over time.

That said, there are quite a few different ways to go about marketing, and as has been pointed out, there is enough information out there to write many books about. Which is most pertinent to you will depend on your business. That being said, the primary thrust of your marketing campaign for your digital agency will involve research of the market, creation of content, and dissemination of that content in a managed way that adapts as necessary.

If you’ve liked this post you will also like the following posts:

How to Start a Digital Marketing Career

Digital Marketing Intern London – Karla’s Vlog – Week 12

StumbleUpon is Dead

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Marketing Fundamentals Team

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Traffic Tips: Are you Using StumbleUpon?

This is blog post number 470.

The post 3 Ways To Market Your Own Digital Agency In 2018 appeared first on Marketing Fundamentals.

StumbleUpon is Dead

Mike Pitt — Thu, 12 Jul 2018 07:13:54 +0000

Image Credit: Marketing Fundamentals Ltd

This post may contain affiliate links please read our disclosure for more info.

This video is called, StumbleUpon is Dead By Mike Pitt. . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt reacts to the fact that StumbleUpon is dead, StumbleUpon was an online discovery engine.

StumbleUpon is Dead

In the early hours of this morning I received this email from StumbleUpon and I will just read a couple of sentences for you. ‘Wow. After 16 years the day has come. Today is the last day that stumbleupon.com exists online and as we head into this moment we want to look back and thank you for making StumbleUpon an internet legend!’ If you want to read that email in its entirety pause this video now and read from your screen.

So, StumbleUpon is dead; StumbleUpon was a discovery engine, below I have included a link to my original StumbleUpon video from 2015. This is my StumbleUpon profile, I had shared some content. For webmasters who review their Google Analytics, StumbleUpon may have been the reason for crazy spikes in traffic. That is how I first heard of the platform. If a StumbleUpon user found a piece of your content and then shared it on the platform many new visitors could have come to your website. StumbleUpon had 40 million active users.

Although StumbleUpon is dead its founder, Garrett Camp has launched a new platform called mix.com. StumbleUpon’s users are being transitioned over to mix.com. I am already there, if you are interested in exploring mix.com, you can follow me there and I will reciprocate.

If you’ve liked this post you will also like the following posts:

What is StumbleUpon?

Ello 2018 Update: What has Happened?

How Should B2B Businesses Use Instagram?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Steemit

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Pinterest

Subscribe to

Online courses:

Follow Mike on Twitter

Professional Services: How Do You Fill Your Sales Funnel?

This is video number 238 and blog post number 468.

The post StumbleUpon is Dead appeared first on Marketing Fundamentals.

How Many Web Visitors Should You Have?

Mike Pitt — Thu, 14 Jun 2018 10:33:37 +0000

This post may contain affiliate links please read our disclosure for more info.

Image credit: https://nuexpression.com/

One question we have been asked many times, by B2B business owners and marketing professionals, is this one, how many web visitors should we have each month? There are lots of variables that contribute to the amount of web traffic a particular website achieves. Variables such as the sector that the company is in and the age of the company will have a significant impact on the potential audience size for any website. Most companies that we work with are B2B companies with less than 50 employees, for companies like this, we have found a benchmark of 1000 visitors per month to be realistic. Newer companies maybe nowhere near this figure yet and well established companies may easily surpass it.

It’s important not to focus solely on monthly visitors of course, tracking conversions of visitors into leads and customers is crucial to understand what part your website is playing in the new business development process.

How to Achieve 1000 Visitors per Month

How often are you blogging on your site? Are you and your team able to drive traffic to your site using Social Media? When did you last assess the quality of the backlinks pointing to your site? These are all questions that should be considered before a solution can be provided.

In most instances, creating regular unique content and establishing high quality backlinks will increase the amount of monthly visitors to your website. We can help you achieve both, send me an email to start the conversation.

If you’ve liked this post you will also like the following posts:

Professional Services: How Do You Build Trust in Your Company ? 5 ways

Entrepreneurs – How do you generate new business? 5 strategies that work.

Are you using Hope Marketing? 4 Questions to Consider.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Marketing Fundamentals Team

Follow Mike on Pinterest

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter