Statista predicts the global trade show market will reach $40 billion by 2023. At the moment, many planned events are virtual connections. While there are advantages to a digital gathering, there are also limitations. It’s hard to make a connection with someone you don’t know when you aren’t face to face.

If your business utilizes conferences to increase brand awareness, start planning now for a return to in-person events. Things will return to old patterns, but expect to see some changes in trade show marketing as well.

How COVID-19 Changed the Trade Show Industry

In early 2020, companies canceled significant exhibitions like Google I/O and Mobile World Congress, leading the way for smaller events to follow suit. Some people expect a vaccinated world will return to what it was in 2019.

However, people have adapted to living a different lifestyle in the last year. They see the cost savings and convenience of Zoom calls and online meetings. Companies may be reluctant to pay for trade show space, travel for employees to man a booth, and many other factors involved in a physical show.

While the traditional convention won’t completely go away, expect to see concessions for those who prefer online conferences. Some of the things you should consider about tradeshow marketing in 2022 include:

1. Focus on the Experience

People will be much choosier about how they spend their time. One thing the pandemic taught us was that time is precious. More people are focusing on family and friends than ever before. They won’t want to waste their time visiting a booth that doesn’t 100% meet their needs.

Customer experience (CX) becomes even more vital to a successful presence. Look for ways to create a sleek, eye-catching space. Make sure you match up vinyl pieces 100% of the time with matched pole magnets. You’ll also save time on setup — even your workers won’t want to waste precious moments.

Pay attention to everything from your headlines to the freebies you give away. Every element of your booth must engage the user and create a stellar CX.

2. Attend More Shows

People are much more aware of large crowds and social distancing. While the world works to get the virus’s emerging strains under control, expect events to remain small. Registration and booth space may be limited.

You might need to attend two shows with fewer attendees to reach the same number of people you could in the past. Save money by planning events back-to-back in nearby cities. Cut down on travel and expenses by combining flights and efforts.

3. Roll With the Times

Be prepared for massive changes when you do return to tradeshows. The American Hotel and Lodging Association’s state of the industry report predicts as many as 500,000 fewer jobs throughout 2022.

People may be frightened and reluctant to return to in-person events. How deep the impact goes depends on how quickly the world distributes the vaccines and how many people get the vaccine.

Know when cancellations can occur. Be prepared to pull out of some trade shows if registrations are low.

4. Seek Out Hybrid Events

Many experts predict hybrid events will be the wave of the future. They can draw more attendees than in-person events. People who otherwise would never go to a particular conference will jump on virtual options and participate.

If your goal with tradeshow marketing is to reach as many people as possible, a hybrid event allows you to stretch your influence to anywhere in the world.

5. Participate in Social Media Marketing

The Digital 2021: Global Overview Report shows a 13% increase in social media users in the past 12 months. At the beginning of January 2021, there were 4.2 billion people active on various platforms. The number will only grow in the coming year.

If you aren’t promoting your presence at trade shows on social, you need to figure out an omnichannel approach. How can you get conference attendees to visit your social media pages? How can you drive your social media followers to information about your booth?

6. Look for Value

Some trade shows attempted to go virtual, but exhibitors saw few advantages to participating. They still paid a fee and had the work of setting up a virtual exhibit. However, they didn’t get the same traction as an in-person event.

If you plan to participate in hybrid trade show marketing, look for ones offering unique opportunities. Perhaps you can send printed materials to registrants matching your target audience profile.

If your tradeshow of choice does not offer the options you need, prepare to find new events. Some groups have met online for longer than others. They’ve perfected online promotions and know how to meet the needs of both attendees and exhibitors.

7. Be Flexible

If 2020 taught marketers anything, it was to be open to new possibilities. As things open back up and trade shows resume, expect the world to look a little different than it did in 2019. Attendees may still wear masks, making communication more difficult. Passing out samples and goods will require separate packaging and attention to detail.

Go into your next event prepared for strict guidelines. At the same time, people still want an emotional connection. They want you to engage them and offer an experience. Look for ways to reach out even in a world where you have to remain at a distance.

This post was written by Eleanor Hecks for the Marketing Fundamentals Team. Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.

Image credit – Christie’s Photographic Solutions

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

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Marketing Fundamentals Team

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Image credit:  Christie’s Photographic Solutions

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We have reached December and it is now officially acceptable to mention Christmas. This is a time when many B2B businesses unofficially slow down or switch off. Without doubt, Christmas provides a positive focus for many so I welcome this time of year. However, embracing Christmas and all that entails does not mean that you should abandon your new business development activities.

B2B business is dependent on relationships and Christmas-time is a great opportunity for you to strengthen the relationships that you have with clients and partners. Below I have listed a few ways in which you can build even stronger relationships.

Drive ROI From Christmas Events

Face to Face Meetings

At this time of year, you should plan more face to face meetings with your clients rather than emails and phone calls. Depending on your company’s approach, their may be opportunity for you to invite clients and partners to a company party or official get together. The advantage of events like these is that it creates opportunities for you and your colleagues to speak informally with your clients in a more relaxed setting. In my own experience, I have been able to be briefed on many new projects because of conversations at events. Please ensure that your team are prepared to spot opportunities and remind them that in a sense they are always on duty.

Don’t Lose That Work Ethic

If your company prides itself on the customer service that you give to your clients, please do not let this slip because it is Christmas. This is such a straightforward point but it affects so many companies. If your promise is to pick up all calls within 4 rings or answer email queries within 6 hours, please stick to that. The fact that staff are at a Christmas lunch should not prevent you from upholding the standards you have set for yourself. Potential and existing clients and partners are watching and will view more favourably those companies that maintain high levels of professionalism and responsiveness.

Proactive Reports & Analysis

The clients that you have the best relationships with will perceive you to be business partners rather than just a supplier. As a consequence, they will appreciate any proactive reports or analysis that you can provide for them based on your area of expertise. To be clear, this is over and above the standard reporting that you supply to them as part of your working relationship. Christmas time is a great time to give your clients or partners reports of analysis of this nature. It’s a great way to remind them of your value beyond the projects that you are executing for them.

Take Action

If you implement the three steps above, together with the content-led approach that we champion at Marketing Fundamentals Ltd, you should see an increase in the amount of new business opportunities coming your way. Just one or two new opportunities could deliver a positive ROI;  this would make Christmas time event expenditure worthwhile for its business benefits as well as the positive impact it has on staff morale. Yes, Christmas is a time for celebration and fun but with a little application it can also be time when you can increase the business opportunities and projects for your company.

Do you have specific Christmas events that you can use for business development? Let me know in the comments section below.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

If you’ve liked this post you will also like the following posts:

Is Location Based Content Marketing Going to Happen?

What Impact Will Artificial Intelligence Have on Content Marketing?

How to Increase LinkedIn Company Page Followers

Why Your Business Needs Email 

How I Follow Up With LinkedIn Searchers

Google+ is Dead (You Must do This!)

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post number 488.

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This video is called, Traffic Tips: Long Form Content By Mike Pitt. This is video number 233 and blog post number 457. . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this blog post and video, Mike Pitt discusses the benefits of creating Long Form Content for Your Website . He also explains what Long Form Content is.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business or organisation.

Long Form Content

A regular blog post may be between 500 and 800 words, if we look at a recent post of our website you can see that it a much longer post. Rather than 800 words it is actually 2,500 words, this is what I mean when I use the term , Long Form Content. Long Form Content can be between 1200 and 3000 words. The significance of Long Form Content is that most of our best performing blog posts are Long Form Content. There are several benefits of creating this type of content and I discuss them in the video. 

Are you creating Long Form Content for your website? Let me know in the comments section below.

If you like this post you will also like, Traffic Tips: Are you Using StumbleUpon?

This is one that I mentioned in the video,  Traffic Tips: The Power of Pinterest 

Also, you should read this post, Content Hacks: Learning From Your Most Popular Post.

Finally, the post discussed in the video, The New Wave: 13 Social Media Platforms Powered by Blockchain

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Pinterest

Subscribe to

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Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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This is blog post post number 457.

The post Traffic Tips: Long Form Content appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

We are almost half  way through 2017 so this is a good time to evaluate our progress against our goals for 2017.  Have you achieved your goals for 2017? Are you on track to achieve them by December? Of course, there will always be factors out of our control that affect our ability to achieve our goals but this is still a useful assessment that we can make.

Have you Achieved Your Goals For 2017?

One of my publicly stated goals was to appear on more panels at events and to offer myself for speaking engagements. The objective being to meet more people face to face and increase our agency’s network. I have not made a lot a progress in this regard but do now have a new plan. I will share more details of the new plan in a few months’ time.

Another goal that I can share with you was to increase the number of videos that I uploaded to our . Last year I uploaded 35 videos. This year I have stuck to the weekly upload schedule and have already uploaded 26 videos and we have not yet reached the end of June. This has enabled us to add more subscribers.  If you would like to become a subscriber .

How are you doing against your goals for the year? I would love to hear from you. Let me know in the comments section below or via Twitter. For your reference, this was the post where I outlined one of my goals for 2017, What will you do more of in 2017? 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
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TurboCharge Your Twitter Presence
Quora For Business

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This is blog post post number 409.

The post It’s Half Time: Have you Achieved Your Goals For 2017? appeared first on Marketing Fundamentals.

Tie Clip Lapel Lavalier Microphone for iPhone

This is a very useful piece of kit that will help you create video content on the go or when you are out about at events or networking. It is not bulky and can easily fit into your briefcase or bag.  Get the Mic here .

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best wishes,

Marketing Fundamentals Team

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How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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This is blog post post number 377. This is not a paid endorsement or advertisement.

The post Cardioid Tie Clip Lapel Lavalier Microphone for iPhone – Review appeared first on Marketing Fundamentals.

Convert More Leads

Request Referrals

Many business people are reluctant to ask existing clent for referrals. Perhaps this is due to a shynesss or concern that the review or recommendation might not be exactly as they would like. As a business owner or marketing professional you must get over this shyness. Referrals from existing clients or customers are perhaps the most effective and profitable source of new clients for service based companies. When someone approaches your company after a referral they have virtally made a decision and there is a much higher chance of you turning them into a customer. For more detail on how to set up a referral system, watch this video. B2B – How Do You Get More Referrals? 

Case Studies

When is your company currently presenting Case Studies to prospects? It’s great to have them on your website but do not assume that your prospects are taking the time to read them. Instead ensure that they are part of your communications to new leads and prospects. At a certain point in the conversation they will want to assess work that you have done previously that is similar to the work they will require you to do. Ensure that you draw their attention to the most relevant sections for them. Don’t send them long documents to read, keep it short and focused.

Video Testimonials

I have been saying this next statement for a few years, to anyone relevant. Video testimonials from current or past customers are absolutely golden and will do wonders for your conversion rates. They are more compelling and relatable than written testimonials because before a client will stand in front of a camera and give you a public review they have to be happy with the work that you have done for them. If you don’t have any video testimonials among your marketing materials we can help you create them. Please use the contact details below to start the conversation.

Attending Events and Conferences

There are probably many events and conferences happening in your industry each week. The challenge is often finding the right events that will lead to conversations with prospective customers and business partners. Do not let this fact dissuade you. Attending the right events is an excellent way to meet prospects and establish relationships that will lead to more business. Speaking at events is also hugely beneficial. At an event you have the opportunity to have the first meeting with a prospect in a relaxed environment. Ensure that you follow up after the event and respond to any questions in a timely fashion, in this way attending events and conferences will help you convert more leads.

All of these approaches can be used at any time of the year, of course, but redoubling your efforts during Quarter 4 will pay dividends.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We can help you convert more leads.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

I hope you have found this information useful.

Best wishes,

Mike Pitt

Founder & CEO – Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:
How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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This is blog post post number 367.

The post How do you Convert More Leads in Quarter 4? appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

Social Space in Offices

Offices are no longer tiny, boxy little cubicles where workers toil in isolation – in the last decade, the so-called social space has risen in importance to become possibly the most important part of the workplace.

Social spaces include features like breakout spaces, informal meeting rooms and even big kitchens where people can get up during meetings and grab a coffee for everyone. These rooms or areas have soft lighting, even softer furniture and people bring in their mobile devices to them rather than sitting stiffly at a desktop or round a table.

These spaces aren’t all about the meetings, either, staff members can relax, snack, play a game or even take a quick nap. The relaxing nature of these social – or third – spaces makes the workers in that office space in Surbiton feel comfortable enough to brainstorm and bring in new ideas.

What is the Third Space?

The third space has, up until recently, been the space between work and home, like a coffee shop, where someone could hold a meeting with a colleague or get a bit of work done. Generally the third space has been outside both home and office, but just as work has entered home, home comforts are coming to the office, in the shape of breakout spaces and play areas.

Companies and office space providers are investing in these new areas – time was when purchase orders for panelled cubicles and individual workstations were huge and frequent. Now the money’s going to these social spaces, with kitchens growing in size; third spaces are no longer a perk or a luxury, they’re seen as essential, especially as they facilitate interaction between departments as well as junior and senior management.

How Office Design is Changing

As the needs of different industries change, so do the spaces they occupy.

The rise of IT, especially mobile devices, has led to a downsizing of many offices – in previous decades a lawyer would need his or her own secretary, but now three or four lawyers may share the same assistant. Similarly, libraries and archives are being digitised or stored on the cloud, freeing up space that could serve as a comfortable kitchen.

Home From Home

Increasingly, office fit-outs look more like household interior design, with plush carpets, huge sofas and cosy coffee nooks with adjustable lighting. These spaces are perfect for quiet, concentrated work or for a quick meeting, or, indeed, for a coffee and a chat.

The best thing about these spaces is their flexibility – they are all things to all people. They have to be multi-purpose and many different people use them for many different functions, with no one group or person having ownership of them. Snacking, training, thinking, resting, creating, even a game of table football – it all happens there.

The Techy Stuff

Of course these third spaces need all the latest technology and facilities, with many refurbs and new builds focusing on data points, charging stations, wi-fi and ubiquitous audio-visual equipment. Why spoil the flow of a meeting by moving into a stuffy meeting room because the projector is there? There’s loads of wireless presentation systems that can work anywhere and everywhere.

A Degree of Separation

Third spaces also solve many of the problems associated with open plan offices – a lot of space has been wasted in the past in efforts to separate the geeky IT crew from the chatty sales teams. If an office’s social space involves comfortable, well-upholstered booths, then it’s a natural barrier that actually earns its keep.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best wishes,

Marketing Fundamentals Team

Subscribe to

Follow us on LinkedIn

Online courses:
How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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This is blog post post number 364.

The post The Rise of the Social Space in Offices appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

Research conducted by the Content Marketing Institute in September last year required UK B2B Marketers  to evaluate each content marketing channel in terms of effectiveness. If you are not aware of the Content Marketing Institute please take some time to explore their work here. 

Content Marketing Channel

The report was very clear in terms of its findings related to content marketing channels as you can see in the chart above. There were two content marketing channels ranked number 1 for effectiveness and these channels were blogs and in person events.

What Does this Mean for UK B2B Marketers?

Stay focused. Do not get distracted by shiny new objects in Social Media or the wider digital arena. This could be Blab, Snapchat or even some way of incorporating your product or location into Pokemon Go (this week’s big story). Keep on blogging and your efforts will be rewarded. If you find blogging difficult we can write your blog posts for you. Prospective clients and customers can see when you have been consistent with your blog and will give you more consideration than your competitors who may only be blogging sporadically.

The continued importance of in person events is also significant. UK B2B Marketers should continue to participate and attend the most apppropriate events for their sector. For more information on how to maximise your Return on Investment from a trade show read this post,  SME owners – How do you maximise your ROI when exhibiting at a trade show? 5 tips. 

Other related posts you will enjoy:

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

We hope you find this information useful.

Best wishes,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Pinterest

Subscribe to

Follow us on LinkedIn

Online courses:

Social Media Management using Meet Edgar
Quora For Business

TurboCharge Your Twitter Presence

How to TurboCharge Your Business with a Blog

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This is blog post post number 359.

The post UK B2B: Which is the Most Effective Content Marketing Channel? appeared first on Marketing Fundamentals.

Since 2013 I have been a Udemy Instructor and I currently have the following courses available on the platform.

How to TurboCharge Your Business with a Blog
Twitter: TurboCharge Your Twitter Presence

On March 18th 2015 I hosted the inaugural Udemy London – Instructors Meet Up at The Crown and Anchor in London’s Covent Garden. The event was attended by Fawzy Mawy, Adrienne Marks, Victoria Olubi, Bridget Hunt, Barry Mapp and Mike Pitt. To find out more about Udemy visit Udemy.

For more marketing and business advice email us via mail@marketingfundamentals.com / or give us a call on 0845 2264 247 during normal work hours 9 am.- 5.30pm GMT. Monday to Friday. Also check out our informational products. Links are on our YouTube About page.

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you are a business owner or entrepreneur trying to grow your business. New uploads on Wednesdays.

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Professional Services companies need to build trust in the minds of their leads and prospects. In business sectors where deals and contracts can be literally worth millions of pounds or dollars it is vital that your prospective and existing customers trust your company. I am reminded of the words attributed to Mark Twain, “People do business with those they know like and trust.” This is absolutely true in my experience. Without trust there will be no foundation for a relationship and relationships are key to achieving success in business. So, how do you build up trust in your Professional Services Firm? Below are five ways.

Build Trust in Your Company

1. Website – About Us

A lot of companies make the mistake of having fairly vague ‘About Us’ pages which either don’t list anyone’s names and photos or are filled with stock photos of people who appear regularly in Google search results but do not work for you. It’s okay to not be a huge multinational company with offices around the world but be authentic and make it clear who is in the company. People do business with people rather than companies.

2. Exceptional Service Standards

If you are delivering Professional Services to a B2B audience more than likely you will have a number of competitors. To differentiate yourself you must provide exemplary service. In some of the world’s top hotels there is a concept of ‘7 star service’. Burj Al Arab, Jumeirah in the UAE is one such hotel. This is a good frame of reference because it demonstrates that you must deliver a clearly higher level of service than your competitors.

3. Social Proof

Social Proof also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation. In business terms, If visitors to your site can see evidence of people who have used your products and services talking favourably about them and this is reinforced by mentions on Social Media platforms they will be more likely to trust you and then to buy from you. Collect video and written testimonials from past and current customers and integrate them into your marketing materials and onto your website.

4. Longevity

By remaining operational and profitable over a long period of time you will build trust in the minds of your target audience. Simply ‘staying in the game’ presents you in a positive light because many companies and organisations do not survive and never achieve longevity.

5. Accessibility

Being open and accessible is also another way of building trust with your leads and prospects. Have clear contact details on your website, host webinars, live networking events, workshops and Google hangouts. Give your audience lots of opportunities for them to get a better understanding of your company and to connect with you. Be diligent in responding to queries, comments on Social Media or via email. Each customer contact is a chance to build your reputation and trust in your company.

If you have liked this post you will also like the following related posts:

Have you set up Your Services Business For Success?

B2B Content Marketing Agency London

Do you need help increasing trust in your company? We work with clients who operate in niches where projects are worth tens of millions of pounds. It is natural for their customers to be cautious but we are able to help them by executing Content Marketing Plans that position them as niche leaders and worthy of trust.

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
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The post Professional Services: How Do You Build Trust in Your Company ? 5 ways appeared first on Marketing Fundamentals.